Whilst I agree that PS+ is an amazingly good offer that Sony should shout about more often, especially to those new to buying an HD console where it offers unprecedented value, I'm not sure it would make a significant impact upon the 360's dominance in the US. It's too late in the generation for that. Still, I fully agree that Sony need to get the word out: as it stands, they have a great product, but few realise just how good it is.

I'm one of those people.

Since I've bought my (used) PS3 back in September, I've spent 340 PLN (~110 USD) for games and services on it.

I've bought 1 retail game (Trinity Universe) and 2 100 PLN codes to charge my wallet, for which I've bought Everybody's Golf: World Tour and Grandia (brilliant game), and 6 months worth of PS+ subscription, with which I've downloaded dozen of PS3 games (out of which I've beat maybe 3 of them, but nevermind) and on top of that, I've downloaded some Vita games, so I'll be already set once I'll get a PS Vita someday.

The only kind of games that are missing from this service are JRPGs. Seems that they'll be the only kind of games I will ever bother to buy for real.

Unless Playstation God will hear me and put Valkyria Chronicles on Polish Playstation Store and make it a PS+ game of the month.

I disagree with this.

Not only is the 'main advertisement factor' of the PS3 not 'free online service' -- that feature is just one part of a significantly larger whole; go check all the PS3 adverts to see what I mean -- but PS+ is not an 'online service' per se, it's a game rental service, discount service, and additional feature service (cloud saves, automatic updates and downloads, etc). The distinction is clear, and any advertising agency worth it's salt should have no difficulty demonstrating this, with a stress on should.

Really, it's a very easy concept to communicate: for the cost of a single retail game, PS+ grants you immediate access to a ton of new games, with more games added every month, and also offers deep discounts on all manner of digital products and services. Or, if you prefer, why not use Sony's 'Instant Game Collection' line, because that's exactly what it is -- amongst many other things, of course.

Yeah I don't see this as a hinderance.  Maybe an add dedicated to PS+ where they first point out all the free services that Live charges you to use (the main ones) then show everything you get with PS+ including the instant game collection and mention how many $ worth of free content they gave out last year.

I doubt it. Most of the games offered aren't new releases. I could have seen it affecting a couple of titles, but all the games I've played on PS Plus aren't games I would have bought. At the most, I would have rented them.

I brought more four games yesterday... the full list here: http://gamrconnect.vgchartz.com/post.php?id=4971888

A very VERY VERY small percentage of people own PS+

lol. needs to get my PS3 fixed

Sony are marketing PS+ quite a bit here in the UK - get tons of adverts for it on internet gaming websites. Things won't bloody go away, if only they knew i already have a years sub lol. The advert is basically something like "Put £40 down, be 65 games up" and shows pictures of whats on the IGC atm... with a highlight on Batman: Arkham City. Saw a lot of adverts when it was 25% off with Read Dead Redemption too.

PLus they seem to be really trying to get 1 month trials out to people too, bundling trials with Ps3 consoles etc. I think the service has gained a lot of traction since Sony turned it into the IGC and now they're really trying to push it through to the mainstream.

Think it'll really hurt them if they don't have PS3 BC for the PS4 though, which I think could well be the case. Esp as PS+ prob won't be on PS4 for launch, it worries me how they'll handle that.