Forums - Sony Discussion - PS Vita price must be slashed in order to have a chance of succeeding, claims analyst

Sony must follow Nintendo's lead and cut the cost of the PS Vita if it wants to give the platform any chance of being a success, Inside Network senior analyst Billy Pidgeon has told NowGamer.
"Although the hardware is high quality, Sony may need to follow Nintendo's lead and cut price drastically next year if the installed base remains below five million or the platform will not be viable for publishers," explained Pidgeon.
Pidgeon also believes the quality and breadth of downloadable titles must also be increased.
"Also the proprietary memory cards for PS Vita are prohibitively expensive. There should be more downloadable software, including inexpensive or free games, and these must be higher quality than popular iOS and Android games," he added. "It would in fact be helpful if the best and most popular smartphone and tablet games were also available for download to PS Vita."
He concluded: "PS Vita sales are improving, but could be much stronger. The software library is improving – there are some very good triple A third party exclusives like Persona 4 Golden and Assassin's Creed III: Liberation, and there are some very good downloadable titles like Sound Shapes and Escape Plan – extending PlayStation Plus subscriptions to PS Vita also helps to add value."

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He is 100% right.

Im guessing this guy read Sony's official PR for black friday and put 1 and 1 together...

Vita problem has always been its price, If they get rid of the 3G model and price the wifi at 179, incorporate some form of cloud storage/game storage they could charge in lieu of those expensive memory cards, their sales would be comparable to the 3DS on any given week (ratio of 65/35 to 60/40 on most given weeks) instead of the 90/10 85/15 we have today.

Of course it needs to be cheaper. I wish I could get paid to be an analyst and make such amazing statements.

Captain Obvious = world's best analyst

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what is it 189 in uk if you shop around,unless you get a bundle what with everything else you need to buy it's just too much

                                                                                                                                        Above & Beyond


Obviously, they have to cut the price at this rate. Problem is, Sony is too stuck up to admit no wrong.

Estelle and Adol... best characters ever! XD

They should do it now before people just don't a fuck any more

Without order nothing can exist - without chaos nothing can evolve.

"I don't debate, I just give you that work"- Ji99saw

The problem is cutting a price and taking even more of a loss per unit. How much of a loss is too much, especially with a company in junk status?

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Zelhawks37 said:
Obviously, they have to cut the price at this rate. Problem is, Sony is too stuck up to admit no wrong.

more like sony is too financialy unstable to sell vita at a loss.  low sales are better than bleeding cash.