Forums - Gaming Discussion - Call of Duty is "hitting the wall", says GTA 5 publisher

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Take-Two Interactive's fiery CEO Strauss Zelnick has taken to the stage to bang the GTA drum, revealing that the series has shipped a colossal 125 million units worldwide to date. There was also room during Zelnick's presentation at the Credit Suisse 2012 Technology Conference for a few pops at Activision and Call of Duty, perhaps the only console franchise that can rival GTA's commercial girth.

Zelnick conceded that Call of Duty is a "quality product", but argued that annualisation will eventually kill even the most loved of franchises. GTA is "special", he went on, because Rockstar takes its time with each game.

"It's our view that if you want intellectual properties to be permanent, then you run the risk in that circumstance of having consumers fall out of love with that franchise," he observed. "[Activision] obviously views the world differently."

The exec pointed to Black Ops 2's relatively underwhelming launch sales as evidence of this - while massively popular, the game has fallen short of its predecessors' sales records. "That's never been the case with one of ours," he added. "Ours do better each time.

"Our view is it's hard to make permanent intellectual properties if you annualize it, with the exception of sports titles. So far that's proven to be the case. IP that is annualized eventually seems to hit the wall and we don't want our IP to hit the wall."

Zelnick's remarks echo those of Rockstar's Leslie Benzies from earlier in the month. "We could easily have churned out a new version year after year without really progressing as a franchise," he said. "But if we did that eventually the fans would lose interest."

Here's a round-up of recent GTA newsbytes. Rockstar's Dan Houser has explained why the forthcoming GTA 5 isn't a next gen game, alleging that there's "plenty of power" in current gen hardware. According to ASDA, GTA 5's release date is 17 May 2013.



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Activition games series that have hit a wall:

Tony Hawk
Guitar Hero
World of Warcraft
Diablo
Call of Duty

Next up:
Skylanders


Wish cod wasn't beaten to death like this, it's a great franchise

007BondAgent said:
Wish cod wasn't beaten to death like this, it's a great franchise


it is, i think a way to help the franchise now would to be not release a new one yearly, but every 2 years at least.... to me it always seems like a rushed game.....always buggy... kinda tells you how much effort they actually put into it





The next GTA will be set in vegas 31/10/11

phinch1 said:
007BondAgent said:
Wish cod wasn't beaten to death like this, it's a great franchise


it is, i think a way to help the franchise now would to be not release a new one yearly, but every 2 years at least.... to me it always seems like a rushed game.....always buggy... kinda tells you how much effort they actually put into it


Wish activision would realise this, they can still save the call of duty franchise.. shame they will never realise it.. gah



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You cant improve sales year after year indefinitely. Its got to peak at SOME point.

COD has been gaining sales since 2005. It was a great run. Now its sales can stabilize and remain flat.

___________

The corporations generousity is only as good as their marketshare isn't.

PS3 had better deals. Now X1 priced dropped in UK, has constant sales and free game giveaways. PS4....raised prices in Canada. ;)

 

yeah I think if they release games like Black Ops 2, COD wont fall of much...

However if MW4 is like MW3, then it will decline massively...

 

Also I would not say BO2 is declining massively from MW3, maybe 10% at most in the end...



After being a CodAholic since Cod 4, I gave up on the series for now after Modern Warfare 3 as it seemed like the exact same multiplayer that just added new maps.

Totally burnt out on Cod and it should continue as Rockstar thinks.



Paintball The True First Person Shooter!!!!  

The death of COD is long overdue. Too much too soon. If it was released every two that would have been better imo.

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Skylanders Modern Warfare confirmed to be replacement for Call of Duty next year.