Oh ya...like the Star Wars Force Unleashed 2 trailer.
Pretend Exclusive: A 3rd party multiplat, that releases for multiple consoles in the same window, in which all press showings and marketing are catered to only one console. Exclusive console bundles, being the lead platform, as well as timed exclusive/exclusive betas and game content also strengthen the claim. The final effect is that the uninformed gamer will be convinced that the version primarily advertised is the only and/or best place to experience the game.
X1: Titanfall, COD: AW. PS4: Watch Dogs, Destiny
Xbox E3 Exclusives: Halo MCC, Crackdown 3, Phantom Dust, Scalebound, Dance Central Spotlight