Forums - Sony Discussion - Xperia marketshare

Japanese electronics maker Sony has cracked the top five in worldwide smartphone sales for the first time since 2006. It now stands ahead of RIM's Blackberry and Taiwan's HTC to claim the number three spot in worldwide popularity.

Sony's advance came as a surprise, though it was no surprise who was number one or two in worldwide sales. Samsung claimed the top spot because of the wide popularity of its range of Android phones. Apple is second in worldwide sales however, in terms of having the single most popular model, the iPhone wins hands-down.

According to market research company Canalys, 173.7 million smartphones were shipped in the third quarter of 2012. That's a 44 per cent year-to-year increase. Samsung shipped 55.5 million handsets followed by Apple with 26.9 million.

An effective new marketing campaign and some strong products such as the Xperia P are credited for propelling Sony to the third spot. It sold 8.8 million units and gained 5.1 per cent in market share. Canalys' equates that increase to an amazing 41.1 per cent gain year-on-year.

Sony may get another windfall from the movie, Skyfall. In the new "James Bond" film, the British agent 007, played by actor Daniel Craig is seen using the Xperia and the added cachet from product placement could boost sales even higher in the fourth quarter.

The top five was rounded out with HTC, which saw its share fall by 36.1 per cent and RIM, which, despite its well publicised struggles (largely because of its Blackberry popularity in Asia), managed to sell 7.3 million handsets in the third quarter, giving it a 4.2 per cent market share.

LG will be expected to move further up the table next quarter following the launch of its Google-branded LG Nexus smartphone, which went on sale in November. Reviewers have praised it, though it only comes in 3G and is not 4G compatible.

Separate data from IDC published on November 2 revealed that 75 per cent of all smartphones shipped (136 million) in the third quarter ran Android compared with 14.9 per cent running Apple's iOS and 2 per cent using Windows Phone 7 or Windows Mobile.

 

http://www.thechoice.my/featured-articles/63071-sony-becomes-worlds-third-largest-smartphone-maker




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Just shows doesn't it 3rd place..... with a meagre 5.2%

Samsung utterly dominate smartphones right now.

I'm not really here!

televandalist Animated Gif on Giphy

Link: Shipment History Since 1995

kowenicki said:
Just shows doesn't it 3rd place..... with a meagre 5.2%

Samsung utterly dominate smartphones right now.


But still a lot better than those Windows smartphones isn't it. Give it a couple years and Sony will rival Samsung. They already got the better phone in the Xperia T and V.




So there Smartphone segment is profitable?

Finally some good news for Sony.

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Turkish said:
kowenicki said:
Just shows doesn't it 3rd place..... with a meagre 5.2%

Samsung utterly dominate smartphones right now.


But still a lot better than those Windows smartphones isn't it. Give it a couple years and Sony will rival Samsung. They already got the better phone in the Xperia T and V.


Don't confuse handset manufacturer marketshare with OS marketshare.

i didn't realise this thread was purely to give you the opportunity to have a dig at MS.  MS don't make phones. 

I expect Nokia to take 3rd spot in the next year or so in smartphones and cement their current second spot as worlds second largest mobile phone maker (Nokia has 23% market share (Sony 2%)).

 http://www.digitaltrends.com/mobile/samsung-nokia-apple-phone-sales-q2-2012/

Handset Shipments by Vendor World Market: 1Q-2010 to 1Q-2012
Vendor 1Q 2010 2Q 2010 3Q 2010 4Q 2010 1Q 2011 2Q 2011 3Q 2011 4Q 2011 1Q 2012 2Q 2012
Nokia 107.8 111.1 110.4 123.7 108.5  88.5 106.5 113.5  82.7  83.7
Samsung  64.3  63.8  71.4  80.7  70.0  74.0  85.0  93.5  93.8  94.2
LG  27.1  30.6  28.4  30.6  24.5  24.8  21.1  20.0  13.7  13.1
Sony Mobile  10.5  11.0  10.4  11.2   8.1   7.6   9.5   9.0   7.3   7.4
Motorola   8.5   8.3   9.1  11.3   9.0  10.6  12.9  10.3   8.8   8.1
Blackberry  10.5  11.2  12.1  14.2  14.9  13.2  11.8  14.1  11.1   7.4
Apple   8.8   8.4  14.1  16.2  18.7  20.3  17.1  37.0  35.1  26.0
HTC   3.3   5.4   6.8   9.1   9.7  12.1  13.2  10.1   6.7   8.3
Huawei   6.1   6.7   6.9   7.7   9.1  11.9  14.2  16.3  10.5  10.8
ZTE   8.0   9.9   8.6   9.6  15.2  19.6  18.9  20.0  18.9  19.7
TCL (Alcatel Mobile Phones)   2.9   7.6   9.0  12.5   7.7   8.9   9.4   8.1   7.8  10.8
Others  45.3  47.2  59.0  63.1  72.5  88.8  75.2  71.4  66.6  74.0
Total 303.0 321.2 346.2 390.0 367.8 380.4 394.7 423.3 363.0 363.5

Interesting to see Sony quoted as saying they are "watching closely" the windows 8 situation with a view to launching windows 8 phones along side their new windows 8 tablets and windows 8 vaio's.   



I'm not really here!

televandalist Animated Gif on Giphy

Link: Shipment History Since 1995

Sony needs to get into all carriers in the US, ATT is not enough. And Sonys phone are just better than Samsung cheap plastic

 Next Gen 

11/20/09 04:25 makingmusic476 Warning Other (Your avatar is borderline NSFW. Please keep it for as long as possible.)

No offense to anyone but I have yet to see a Sony phone owned by anyone.

Everyone I know either owns a iphone or a Samsung phone lol.

(Not even Nokia....l0l)

 

But good news hat Sony is the 3rd I guess o.o., I hope it grows on them.



Turkish said:
kowenicki said:
Just shows doesn't it 3rd place..... with a meagre 5.2%

Samsung utterly dominate smartphones right now.


But still a lot better than those Windows smartphones isn't it. Give it a couple years and Sony will rival Samsung. They already got the better phone in the Xperia T and V.

Sony won't rival Samsung, it's an unrealistic prediction TBH.  but their smartphones business are growing.

About Windows smartphones ?  No need to speak about the dead.



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Sony's offerings are much better in the midrange than HTC's. For HTC there are plasticy terrible phones and then super-expensive flagship, nothing inbetween.

Overtaking RIM was a given.

I don't think we'll see Nokia improve at all.