This is Nintendo marketing at its very best
https://www.facebook.com/media/set/?set=a.412822132118999.92068.322374604497086&type=1

Why can't Sony or Microsoft come up with such fun marketing product awareness campaigns? Sony decides it would be better to have front and rear breasts to touch on the Vita campaign to promote front & rear touch functionality and Microsoft just likes to release statistics like you have played 0 hours multiplayer time and 12 hours using entertainment apps on Xbox LIVE.

I really wish Sony would outsource their marketing to Nintendo to promote the exceptional Smart As game for PS-Vita cause Nintendo knows how to reach a broader audience that would be interested.

Who should Nintendo hire to properly promote ZombiU? I mean they do a great job with Mii stuff, Mario, Zelda, Brain Age, Art Academy, etc... but I don't see them having a Zombie invasion staged in UK to promote ZombiU to complement the friendly, cute, and cudly Mii's they promoting in NYC.

That's awesome! x'D

That is pretty cool. Is it voluntary, do those people get something for dressing up, or are they Nintendo reps?

The zombie invasion in Europe sounds like a great idea.
Undead Mii invasion maybe?


This is way too cute...

The Nintendo World Store in New York does some cool stuff, but NOA as a whole is mediocre at marketing.

Sucks for the 97% of us who don't live in New York state.

It generates word of mouth and gets mass press coverage and also ends up on YouTube for personal bloggers.

Mall events and other such things also target population centers. It works better than TV advertising as clearly evident if you look at how well Nintendo managed to push Brain Age while Smart As is selling worse than worst 3DS game.

I mean VGChartz isn't even covering the sales of Smart As and it is probably the best Brain Training type game made to date. It just so happens to be on the Playstation Vita. Heck it even has John Cleese as the voice of the game... and still not a blip of interest with any of the normal gaming press or outlets while it comes and goes. Very few even bothered reviewing it.

So yes, Nintendo by comparison is excellent at marketing in terms of their effectiveness.

This is freaking awesome!! I wish I lived in NYC :(

Bloody hell, I want to be part of this!!! Much more diverse than the Mario Mall Parade! XD