Forums - Nintendo Discussion - Ubisoft fully support WiiU, but isn't happy with the high console price

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Yves Guillemot remarks on Nintendo's hardware pricing and expresses his desire to see it come down

The Wii U launches in under a week now in the US, with the Deluxe Set commanding a $349 retail price point ($299 for the white-colored basic version). While holiday shipments will surely sell out at these price points, next year could be another story, as Xbox 360 and PS3 continue to come down in cost. Ubisoft is the biggest third-party supporter of Wii U at launch, but even its CEO Yves Guillemot acknowledges that Nintendo may have to lower price.

"I always prefer lower pricing, so I can't say I'm happy," Guillemot told GamesIndustry International in an interview to be published tomorrow.

"I'm never happy when the machines are expensive. What we have to do there is remember that compared to an iPad, it's cheap. With what it brings [to the gaming table] it's cheap. But I hope they'll be able to drop their price in time."

Even this holiday season, Wii U will be competing with lower-priced Xbox 360 and PS3 bundles, but as Microsoft and Sony both look to push their hardware at lower cost at the tail end of the cycle next year, Wii U's pricing could look downright exorbitant if Nintendo doesn't act on it. 2013 should prove to be a very interesting year.

Stay tuned for our complete interview with Ubisoft's top executive in which we discuss the casual audience, the dip in sales for dance games like Just Dance, and Ubisoft's learnings from Facebook games, among other topics.



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I think it is always difficult to launch a product at a good price...

Well if he thinks the WiiU is expensive, I hate to see what he will think about PS4/720.

Unless those machines are a decent high price ($400-$500), they will be a very marginal leap in tech and many prediciting a huge leap over WiiU will be dissapointed.

 

 

when ps3 and xbox 360 came out which was the price of them?

Considering the kind of press the Wii U has gotten, and with such material as that, I'm surprised the headline didn't read, "Ubisoft CEO isn't happy with Wii U, calls it 'cheap'."

But seriously, I'm afraid Sony and Microsoft are going to have some really bad news for him in the next couple of years.

I don't remember what I was going to put here.

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I can never understand how ONE PERSON"s opinion suddenly reflects the entire company he works for. I'm fine with "Ubisoft CEO says Wii U is expensive" but to say the whole company agrees--that's just wrong.......but it feels so right.

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I can't say that I disagree, I always prefer lower pricing if quality is the same.

But hey, what Nintendo (and Microsoft and Sony) is trying to do is selling as many consoles as they can while making money. They will lower the price when they can.

 

Please excuse my bad English.

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300 is expensive for a launch? Dont make me laugh
a very stupid move by the Ubi COE

He wants them to sell more consoles so people can buy more games, but it's sold out right now anyways. A lower price wouldn't make any difference.

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Video Game Console Prices at Actual Release

But, is it really too expensive?



Twitter: @d21lewis  --I'll add you if you add me!!