Slimebeast said:
Apple will definitely do something even though margins in gaming are poor like you say. I believe they will make an Apple TV that will also be a powerful gaming console and since it will sell like hotcakes it will be very dangerous to MS and Sony. With time Apple will increase its marketshare and eventually the gaming business of either MS or Sony will bleed too much money and they will decide to exit. Samsung might follow Apple and integrate gaming capabilities to its TV business, or do something radical that we even can't picture today. They must be up to something innovative because they've already said they are leaving the core TV business because its not profitable. |
Jobs would never have done it. He left Halo on the table. There was plenty of opportunity to outdo MS at gaming, particularly because of how incompetent MS has been these last ten years with Xbox and Games for Windows, and he never took it. The only way I see Apple doing it is if Cook loses his grip on the company and they start wanting to BE Microsoft, or Sony.
Apple will make boxes capable of gaming, yes. iPhone/Pad/Mac/Apple TV certainly can and do play games. But they won't be at the front supporting it with first-party games or making a developer-friendly environment or promoting it for gaming. They'll take 30% off anyone who CAN make it, sure, but they won't help them.
If Apple TV does get all the content deals you'd imagine, it will indeed sell a lot. But a console needs GAMES and so it either needs a strong first-party lead or ALL the big third parties genuinely on board for two years (not the fake support Wii U is getting).
Example: PSP. Lots sold, terrible attach ratio and no real earnings from software, because people used it as a media machine.
I'd like to see Samsung try a console, but all the companies are going about it the wrong way: via hardware. You can have the best box around and still not succeed because people only buy the box to get to the games they want.
If Samsung are smart they will clone the biggest games of the past and launch with outstanding sequels to them - Mario, Zelda, Wii Sports, Call of Duty, GTA, Halo. The first three require a dev team of no more than 20 people and are stunningly cheap to make very high quality.