inFamous 3

A new Kevin Butler campaign where he is a she, and the actress is black.

I was thinking the gun she is holding is important.

Plus the electricity sound when the power goes out.

However, if is does mean inFamous 3, then Sucker Punch needs to go completely all out and make this the biggest most explosive game they can. One that just oozes awesomeness and gets people all over the internet talking about it in the most positive way. inFamous hasn't been given the Uncharted, God of War, Gran Turismo treatment of super stardom that the franchise should be given.

If not, then it is a waste of this style of teaser/commercial.

It's gotta be the new store

The lightning in the video seems quite threatening, but if you watch the original video you see cole and he is pretty timid (and obviously the good version of him), so it might not be him. Then again I might be looking too far into it.

the letters in front of her saying "saru get you" are kind of weird.
it's a television series based on ape escape.
http://en.wikipedia.org/wiki/Saru_Get_You_-On_Air-

Winner winner chicken dinner

Would be cool to get hear something new though

Nono, the whole Ape Escape series is called 'Saru! Get you! in Japan.  For example, Ape Escape 2 is 'Saru! Get you! 2'.  That's the reference.

Why it's there, I have no idea.

It would be a good thing for Sony to do an entire advertising campaign promoting the new PlayStation Store.

Get investors happy by aggressively advertising and marketing what you do Sony! Show how awesome your products and services are.