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Forums - Sony Discussion - Vita’s fight for life: After almost a year, has Sony’s handheld managed to distinguish itself?

spurgeonryan said:


I feel like it may be rather easy to get the attention of the Japanese Market. They just need one game over there and people will come in droves to buy it. In the West it is a little trickier now. We have seen it with the 3DS and the Vita now and the PSP. We have different taste over here and tablets are through the roof on fire! People do not seem to care what they are missing as long as they have free movies, music and a quick game to play. AMong other things.

The Vita "just needed one game" before Gravity Rush came out. Then it "just needed one game" before Persona 4 came out. Then it "just needed one game" before Hatsune Miku came out. It has had plenty more than one game in Japan, and it still struggles. Clearly it will need more than one more game.



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What I simply cannot believe is that after all these years in the industry, and looking at the failures of previous companies' forays into the handheld market attempting to dethrone Nintendo (and usually failing miserably), Sony STILL hasn't gotten one simple fact through their thick skulls... the market for handheld devices dedicated to gaming has always skewed young. And yet Sony continues to by and large ignore the under-13 crowd while trying to appeal to the 20 and 30 something techie / hipster crowd with sleek, powerful handhelds that are jacks of all trades but masters of none.

Nintendo (up until the launch of the 3DS) has always made great handhelds that were...
1: Affordable
2: Durable / good battery life
3: Kid friendly with a library of games to match.

All of Nintendo's competitors released handhelds that were the antithesis to these three things...
1: More expensive
2: Not as durable / poor battery life
3: Not as kid friendly with a poor library of kid friendly games.

Until Sony changes their attitude towards the handheld market, they might as well just give up on it and focus on their home consoles for the time being.



On 2/24/13, MB1025 said:
You know I was always wondering why no one ever used the dollar sign for $ony, but then I realized they have no money so it would be pointless.

spurgeonryan said:
the_dengle said:
spurgeonryan said:


I feel like it may be rather easy to get the attention of the Japanese Market. They just need one game over there and people will come in droves to buy it. In the West it is a little trickier now. We have seen it with the 3DS and the Vita now and the PSP. We have different taste over here and tablets are through the roof on fire! People do not seem to care what they are missing as long as they have free movies, music and a quick game to play. AMong other things.

The Vita "just needed one game" before Gravity Rush came out. Then it "just needed one game" before Persona 4 came out. Then it "just needed one game" before Hatsune Miku came out. It has had plenty more than one game in Japan, and it still struggles. Clearly it will need more than one more game.

I am going to be honest with you. I do not care about Gravity Rush. I do not care about Persona 4. Miku whatever as well. Just because we are in a gaming community and we see games all day long does not mean that any of these games excite the general public in the West. Western gamers want games and a lot of them. That is why the 360 and PS3 do so well. Because there is variety. One game a month is not something anyone wants even though people on this site say one game a month is fine. Not for the general public anymore! They get 1,000 games and apps a day that are new on the iphone shop. Same goes for the 3DS which is doing noticeably worse in the West than in Japan. I wonder why....

Eh? Obviously, but you were talking about the Japanese market! Persona and Miku were huge hits in Japan, they just didn't do enough to help the Vita.



the_dengle said:

Eh? Obviously, but you were talking about the Japanese market! Persona and Miku were huge hits in Japan, they just didn't do enough to help the Vita.

Even the Japanese market has not grown so anemic yet that selling 200k makes you a "huge hit."



NightDragon83 said:
What I simply cannot believe is that after all these years in the industry, and looking at the failures of previous companies' forays into the handheld market attempting to dethrone Nintendo (and usually failing miserably), Sony STILL hasn't gotten one simple fact through their thick skulls... the market for handheld devices dedicated to gaming has always skewed young. And yet Sony continues to by and large ignore the under-13 crowd while trying to appeal to the 20 and 30 something techie / hipster crowd with sleek, powerful handhelds that are jacks of all trades but masters of none.

Nintendo (up until the launch of the 3DS) has always made great handhelds that were...
1: Affordable
2: Durable / good battery life
3: Kid friendly with a library of games to match.

All of Nintendo's competitors released handhelds that were the antithesis to these three things...
1: More expensive
2: Not as durable / poor battery life
3: Not as kid friendly with a poor library of kid friendly games.

Until Sony changes their attitude towards the handheld market, they might as well just give up on it and focus on their home consoles for the time being.


Right because 75 million + psp's is failing.  Going againts everything you stated makes a portable a sucess.  They start off high, and then become pretty cheap.  Vita is a master at all it does.  Expecially compairing it to the 3ds.  Your right in one respect tho, they do need more games for the 13 and under crowed.  Parents will buy anything for their kids if it makes them shut up.  So puting out Kiddy games and advertising the cap out of them during Saturday morning cartoons will do wonders for the device. 



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the_dengle said:
spurgeonryan said:


I feel like it may be rather easy to get the attention of the Japanese Market. They just need one game over there and people will come in droves to buy it. In the West it is a little trickier now. We have seen it with the 3DS and the Vita now and the PSP. We have different taste over here and tablets are through the roof on fire! People do not seem to care what they are missing as long as they have free movies, music and a quick game to play. AMong other things.

The Vita "just needed one game" before Gravity Rush came out. Then it "just needed one game" before Persona 4 came out. Then it "just needed one game" before Hatsune Miku came out. It has had plenty more than one game in Japan, and it still struggles. Clearly it will need more than one more game.

Hopefully Soul Sacrifice is what it needs. If done right that game will be hotter than Monter Hunter with soy sauce. The reason Gravity Rush and others haven't saved it yet are becuase they aren't craze worthy.



spurgeonryan said:
CCFanboy said:
Can I ask what sony were thinking when they ignored how important the japanese market is to handhelds? Did they think monster hunter would just lock in place or something?

I must admit I was very surprised by how important monster hunter was to psp success there. The sales are talking though. Obviously there must have been other reasons psp sold but was monster hunter really the system that got psp famous there in the first place?

But they were stupid ignoring the importance of japan. Those developers are the driving force of handhelds.


Nintendo has their biggest franchises now. Monster Hunter, Pokemon, and Dragon Quest.

 

Kind of hard to compete. Sony should be able to get at least one of those. I do not see why they do not make it happen. Any other really big franchises over there? I mean really big. Do not give me some  million seller.


Other than other Nintendo franchises like 2D Mario, Animal Crossing, and the Wii series?

There's main-line Final Fantasy games and... Mario Kart?

Unless Sony can talk Square Enix into making a lot of Final Fantasy remakes/ports, I think Sony is going to have to make a new killer app themselves.



Love and tolerate.

JoeTheBro said:
the_dengle said:
spurgeonryan said:


I feel like it may be rather easy to get the attention of the Japanese Market. They just need one game over there and people will come in droves to buy it. In the West it is a little trickier now. We have seen it with the 3DS and the Vita now and the PSP. We have different taste over here and tablets are through the roof on fire! People do not seem to care what they are missing as long as they have free movies, music and a quick game to play. AMong other things.

The Vita "just needed one game" before Gravity Rush came out. Then it "just needed one game" before Persona 4 came out. Then it "just needed one game" before Hatsune Miku came out. It has had plenty more than one game in Japan, and it still struggles. Clearly it will need more than one more game.

Hopefully Soul Sacrifice is what it needs. If done right that game will be hotter than Monter Hunter with soy sauce. The reason Gravity Rush and others haven't saved it yet are becuase they aren't craze worthy.

No, one, game is going to do it--they need momentum, and to get that they need several, large, games in rapid succession across a compressed timeframe (as in the same quarter). Anything short of that and the Vita is doomed to, at best, a very, very, very distant second, if it can even survive in that position at all.



spurgeonryan said:
Well the same probably goes for Japan. They got Persona 4 and Miku. Both medium sized games in Japan. Is that even close to enough?

Mario, Mario Kart, Zelda, Monster Hunter, others?

Nintendo put out must haves, system sellers. Those few titles you showed me were not system sellers even in Japan.

Except that the week of Persona's release saw a 150% increase in hardware sales in Japan. Miku's release was even bigger, blowing hardware sales up by almost 400%. All things are relative. Just because they didn't move millions of consoles doesn't mean they weren't huge releases. If the console was cheaper, they would have moved even more units. The Vita needs more than just a single big game -- it has already had several.



Mmmfishtacos said:
NightDragon83 said:
What I simply cannot believe is that after all these years in the industry, and looking at the failures of previous companies' forays into the handheld market attempting to dethrone Nintendo (and usually failing miserably), Sony STILL hasn't gotten one simple fact through their thick skulls... the market for handheld devices dedicated to gaming has always skewed young. And yet Sony continues to by and large ignore the under-13 crowd while trying to appeal to the 20 and 30 something techie / hipster crowd with sleek, powerful handhelds that are jacks of all trades but masters of none.

Nintendo (up until the launch of the 3DS) has always made great handhelds that were...
1: Affordable
2: Durable / good battery life
3: Kid friendly with a library of games to match.

All of Nintendo's competitors released handhelds that were the antithesis to these three things...
1: More expensive
2: Not as durable / poor battery life
3: Not as kid friendly with a poor library of kid friendly games.

Until Sony changes their attitude towards the handheld market, they might as well just give up on it and focus on their home consoles for the time being.


Right because 75 million + psp's is failing.  Going againts everything you stated makes a portable a sucess.  They start off high, and then become pretty cheap.  Vita is a master at all it does.  Expecially compairing it to the 3ds.  Your right in one respect tho, they do need more games for the 13 and under crowed.  Parents will buy anything for their kids if it makes them shut up.  So puting out Kiddy games and advertising the cap out of them during Saturday morning cartoons will do wonders for the device. 

I don't think it was a failure, but compared to 150 million + DS's, I'd say the PSP was definitely a disappointment, especially when you consider how strong the Playstation brand was when it launched compared to Nintendo's sorry state back in '04/'05, unlike today where Sony is no longer king of the hill and the PSV is on life support in some territories while Nintendo has reclaimed the #1 spot.  And the only reason the PSP sold as much as it did was because it was easy to hack and to put homebrew / pirated software on it.  The PSP has been dead in the West, especially North America, for years now, and the Vita looks to be following suit much quicker.  I'm not sure if it's a master at all it does, but it's definitely a master at sitting on store shelves.

And don't be so quick to knock the "kiddy" games and image.  I know its a popular thing to do against Nintendo (see Sony's "babysitter" comment in reference to the DS/3DS), but it's the kiddy looking "babysitter" system with the kiddy games that prints money, not the expensive "cool" and "mature" looking one.  Unfortunately for the Vita though, no amount of "kiddy" games will save it because no parent is going to drop $250 on a handheld for their kid in the first place.  Nintendo learned that the hard way and corrected their mistake by dropping the 3DS's price by $80, and now it's back on top of the weekly sales charts like its predecessor was for the past 6 + years.  Again, cheaper handheld with the bigger and better library of kid-friendly games wins every time.



On 2/24/13, MB1025 said:
You know I was always wondering why no one ever used the dollar sign for $ony, but then I realized they have no money so it would be pointless.