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Forums - Sony Discussion - Vita’s fight for life: After almost a year, has Sony’s handheld managed to distinguish itself?

Sony has a wonderful piece of technology in the Vita. However, it might be the wrong piece of technology for the wrong time.

At $250 WiFi (USD) and $300 3G (USD), it costs more than both its gaming competitor (3DS) and some handheld devices which can play games and music (iPod). Nintendo realized it was selling the 3DS at too high of a price point and cut the price, taking a loss (and a PR hit) in the process. Sony's financial situation makes it much more problematic to do the same thing immediately.

Related to this, there have been PR blunders. Most recently, saying that there would be a price cut next year, which is a "sales killer" since people will now "wait" instead of buying. If it is not something you need immediately, many people will wait out an anticipated $50 price reduction. (The only worse way to kill sales is to announce the replacement 18 months before release -- see Nintendo Wii). Also, billing the unit as being an extension of/controller for the PS3 sends the wrong message to non-PS3 owners.

Sony has also chosen to emphasize the technology that you can "play" your PS3 games and have console-like experiences with Vita games. As has been pointed out by others, much of the time gaming-on-the-go means quick hits not long play sessions. Mobile devices offer mostly quick hits. The 3DS offers both. Sony has gone in the wrong direction with its long-play emphasis.

Finally, Sony has also gone in the wrong direction with compatibility. Since you cannot just pop in your PSP game into your Vita, there is no loyalty. People can buy whatever they want/feel like since there is no inherent benefit to staying with the Sony brand. Conversely, Nintendo has always had one level of backward-compatibility in its handhelds: GBC played GB. GBA played GBC (and GB); DS played GBA; 3DS plays DS. Buy doing this, Nintendo has people locked into their systems who played the previous system since they can bring over all their previous generation games. Sony has some of this going on with the unified PSN, but not nearly as much.

So, in closing, the Vita costs too much compared to the competition and what it does, it emphasized the wrong type of games for a handheld, and it does not have backward-compatibility to PSP users (which would cause immediate appeal).

Mike from Morgantown



      


I am Mario.


I like to jump around, and would lead a fairly serene and aimless existence if it weren't for my friends always getting into trouble. I love to help out, even when it puts me at risk. I seem to make friends with people who just can't stay out of trouble.

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ClassicGamingWizzz said:
Ajescent said:
Ah, I was starting to get worried. We haven't had a "Vita issues" story in a while, panic over.


lol soo true

 

we must have one vita doom thread a week !!!

good thing nintendo is consistent :P



 

se7en7thre3 said:
The sad fact is that phone tech. has caught up and updates much faster than game handhelds. The crowd Sony aims for Vita is settling on do it all solutions with their phones. Even ipod touch messes with Vita's sales. Nintendo saw through this and dramatically slashed prices, not by 50 but $80! And 3DS sold three times as much Vita at their $250 price point, yet still understood the market enough to make that drastic move. To make things worse, Sony is not helping themselves compete by charging 3-4x more for their proprietary memory.


So true, I don't understand how they can have 10 year plan for the Vita if it is going to be completely outclassed next year



Without order nothing can exist - without chaos nothing can evolve.

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CCFanboy said:

well the "console on the go" part is why I (and several people I know) won't buy a vita. Someone I know felt psp was too much like ps2 and didn't see a need for it, thus doesn't see a need for vita. But the only way vita can fail is if like 90% of the people who bought psp had the same mind set as me and him. And I can't see the number of people being that high.

In the west it depends just how much psp sales were last year compared to when it came out. That would give people a better idea about how well vita will perform in it's life. The selling point for a console quality handheld doesn't have as much power as it did when psp came out. But there should be a healthy number of people in the west who liked the idea. Even if sony are so stubborn they would let it sit there on store shelves just to squeeze every little sale however niche the market may be. I haven't heard anything about retailers dropping it so even if sony are doing nothing its not a dire situation just yet.


i soo don't get this mentality.  it still plays smaller more pick-up-and-play games like escape plan, ToMZB, lbp, tearaway.   ..AND vita allows for console quality gaming too (AC, CoD, uncharted)   ..AND vita even allows me to take some of my actual ps3 games (PSASBR, sly 4) anywhere in the world at no additional cost via cross-buy.  why choice, capabilities, and increased value is a bad thing i'll never get.



firstly, The vita has been out for 8/9 months not nearly a year! But, I think Vita will probably establish as these games come out, and a price cut comes. But I don't get the price argument, as iPod touches cost more than vita but sell way more



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kitler53 said:

i soo don't get this mentality.  it still plays smaller more pick-up-and-play games like escape plan, ToMZB, lbp, tearaway.   ..AND vita allows for console quality gaming too (AC, CoD, uncharted)   ..AND vita even allows me to take some of my actual ps3 games (PSASBR, sly 4) anywhere in the world at no additional cost via cross-buy.  why choice, capabilities, and increased value is a bad thing i'll never get.

Having choices is always a good thing, the problem it's that with the popularity of smartphones most people have the mentality that mobile games most be the same for handhelds (to an extend). Those people prefer the angry birds type experience over watching a long cutscene of Uncharted on a smaller screen. And the people who want a console type experience on a handheld and don't mind those long cutscenes are the minority. The price of the games don't help, why would someone pay $10+ for a "short" Vita game when you can pay $1 or $2 for a game on your smartphone. All of this does not apply to the hardcore gamer mind you, but unfortunately after this gen we hardcore gamers became the minority over the casuals...



Nintendo and PC gamer

What are we waiting for now that will save the Vita?



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spurgeonryan said:
KungKras said:
What are we waiting for now that will save the Vita?


Price cut

More advertisements

More games, bigger games!

New features ( online, PS3-Vita, etc)

Christmas should help some as well.

Second coming of Christ

I agree :D



PS One/2/p/3slim/Vita owner. I survived the Apocalyps3/Collaps3 and all I got was this lousy signature.


Xbox One: What are you doing Dave?

Marketing marketing marketing.

Just reading most of these comments shows Sony has failed at marketing the Vita. We are all hardcore gamers who should know better and yet even many of us are shouting fallacies.

In America, the Vita has a great lineup and "hazgaemz". Uncharted, Wipeout, Escape Plan, Super Stardust Delta, Gravity Rush, and Little Big Planet are all amazing games that are just as good if not better than their console equivalents. I'm not saying the Vita plays console games on the go, but that it's just as fun. Heck LBP Vita is undoubtedly better than LBP2 even when playing at home. This is only 9 months after launch and the Vita already has six defining games. Sadly only people with a Vita know this because Sony's marketing sucks.

The Vita is also getting great games in America. Assassin's Creed Liberation, PSASBR, Tearaway, Killzone, and Gravity Rush 2 are all announced and coming. Again many more games are coming but these are the system sellers. If only Sony marketed them.

Have any of you guys even heard of PlayStation Mobile? It launched yesterday allowing anyone for free to develop apps and games for Vita and other certified platforms. With time the Vita will have everything smartphones have except again Sony fails to educate people about this.

The Vita is a great system that can thrive in today's smartphone world as long as people actually know what it does. Plus an official $50 price cut wouldn't hurt.



The 3ds offers console type games too, and nobody says anything about this

Resident evil, kingdom hearts, zelda, star fox, and even mario

they are all hardcore games that we can't compare to angry birds

I see some hipocrisy in some people