The new benchmark in visual fidelity is no longer Crysis. No, instead, across all forms of digital and cinematic media the benchmark is now James Cameron's 2009 live-action/animated blue-people movie, Avatar. With that said, AMD has already mentioned that the next gen Xbox could produce Avatar-like graphics and the co-founder of Geomerics has followed in AMD's footsteps claiming that lighting capabilities could hit that benchmark as well.
1 year later. This kind of statements by industry professionals are just gold lol.