Ok well theres the issue. I am saying manufacturing vs retail they are breaking even. If people wanna add in shipping and all those things, fine, but seeing as this is from November, I doubt that it hasnt overcome that with increased sales over the holiday season.

I think I'll wait for Sony's Quarterly (or Fiscal year) report, and their Fiscal 2009 projection before I believe that they're breaking even ...

I agree that Sony would be telling everyone who would listen about this if it were true.

I will count "breaking even" as when they get back the $3.5 billion they lost already.

However well done to Sony, thats a massive reduction.


Considering they must still be massively profitable with PS2, and mildly with PSP,... surely thia means Sony will post a gaming division profit for this quarter? after all they should profit with PS3 software, and either lose nothing or very little on hardware [for the 3 months], then the only thing that could stop them being very profitable is the extras like marketing/shipping etc.

For now this sounds very believable, but if they post less than $50mil profit for the quarter I may change my mind.

$400 - $400 = $0 lol So they aren't making money...or am I reading it wrong?

And Sony would have to announce this themselves. It would be all over IGN, GameSpot, 1up etc.

Sony won't announce it. Had anybody here ever heared from any manufacturer  what productions of their gaming machine costs? Sony will never announce such a thing.

If its true , than you can call me surprised ... this would be an amazing success for Sony :)

 400€ - 400$ = 191.68$. Everybody love Europe!

You have to forget the VAT. That takes it down by a lot :o)

Sony will indirectly announce this for those who are willing to look ...

Their fiscal 2009 report will come out (probably) in March or April and will have revenue and profit forcasts (as well as software sales forcasts) for the playstation division; if Sony has small profit projections it would imply that they were still losing money on hardware, if they're much larger that would imply that they were breaking even or turning a profit.

Being that Sony's CEO predicted (not too long ago) that the Playstation division would break even sometime in 2009 I still doubt this report