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Forums - Sales Discussion - China Gaming Market Worth $7.1 Billion in 2011, Still Growing Fast

The 2011 China Game Industry Annual Conference is being held in Xi’an in northern China today and tomorrow, and it kicked off with some eye-watering, huge stats for the industry. The entire gaming market in the country was found to be worth 44.6 billion RMB (US$7.1 billion) in the past year which is an increase of 34 percent over 2010. Online game users reached 120 million, up 9.1 percent since 2010.

These figures include the PC online gaming market, other standalone PC games, and mobile gaming. Note that game consoles are technically not legal in China, so all that goes on in a grey area that’s mostly filled with pirated games and is not included here.

Far and away the biggest sector in gaming in China is PC-based multi-player online (MMO) titles such as Shanda’s (NASDAQ:GAME) World Zero, or Changyou’s (NASDAQ:CYOU) pricey The Deer and the Cauldron.

And so that’s where we’ll start the breakdown of the stats (having remembered that a great deal of overlap in these genres and sectors means that the figures will exceed the above total sum):

  • In 2011, China’s PC online gaming sector – covering MMOs, casual web games, social games – was worth 42.85 billion RMB, up 32.4 percent from the 2010 figure.

  • Domestically-developed online games netted 27.15 billion RMB, an increase of 40.7 percent from the end of last year.

  • A total of 34 Chinese enterprises sold 131 self-developed online games in overseas markets. Sales revenue hit $360 million, 65.5 percent up on 2010.

  • MMO platforms generated 36.7 billion in revenue, an increase of 30.2 percent from last year.

  • Meanwhile, web games accrued 5.5 billion RMB, a hike of 32.4 percent from 2010.

  • The Chinese mobile gaming market doesn’t yet have quite such insane figures, and was worth 1.7 billion RMB in income in 2011, up 32.4 percent.

  • In 2011, the total number of game dev companies in China went up slightly to 164, from 154 last year.

Aside from more gamers, there were also more employees in the industry by the end of last year: 34,00 in total, up from 31,000 in 2010.

By the way, Tencent (HKG:0700) is the king of the online gaming world in China with a cool 30 percent market share by revenue.

[Source: DoNews - article in Chinese]

http://www.penn-olson.com/2012/01/09/china-gaming-market-2011/

 

Japanese game companies generated US$5.9 billion in sales in 2011.

http://techcrunch.com/2012/01/05/japans-video-game-market-2011/

 

US  Video Game Industry sales in 2011 = $17 billion

 

http://www.hollywoodreporter.com/news/us-video-game-sales-2011-fell-281266

 

6.3 Chinese Yuan = 1 US dollar



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Whoever can manage to get their console allowed in China will seriously be a winner next gen.



yo_john117 said:
Whoever can manage to get their console allowed in China will seriously be a winner next gen.

Thats Microsoft, they are already in talks... Wont be easy though. But i think Chinse will love Xbox.



yo_john117 said:
Whoever can manage to get their console allowed in China will seriously be a winner next gen.


Um I think it has to be cheap as hell to win within the market. Unless the middle class becomes so large that it demands higher end goods. Both China and India are good markets for gaming, but at this stage it is will be MMOs, Social Gaming and other Free-2-Play games. 



 

Sony really should have got the PS2 big there when it became REALLY cheap.

Could have sold Millions, could have put a good hold on the market for future consoles.



                            

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yo_john117 said:
Whoever can manage to get their console allowed in China will seriously be a winner next gen.


Easy peasy! I agree completely.



           

yo_john117 said:
Whoever can manage to get their console allowed in China will seriously be a winner next gen.

Absolutley agree... all the potential customers...



Doesn't Nintendo already have a division in China called iQue? I could see them pushing for a Wii or Wii U release there to boost sales.



RavenXtra said:
Doesn't Nintendo already have a division in China called iQue? I could see them pushing for a Wii or Wii U release there to boost sales.

Yes, it is called Shen You Ji or "Divine Gaming Machine" in China. It played N64 games and came out in 2003.



yo_john117 said:
Whoever can manage to get their console allowed in China will seriously be a winner next gen.

things never be that easy.

PS2 succeed in China not because of it was allowed.

sounds no one know the IDS(the NDS ver released in China)failure in China.