Well, they better do something quick, two more years and Sony will have liquidity problems and will probably start selling off their businesses. the fact that their borrowings have become even more expensive must also be a blow to them.

Bad news. How does this kind of issues will impact on VG?

Much of their manufacturing was already abroad, i thought? Many of the Japanese brands no longer really produce in Japan in a similar way that American brands no longer produce in America

Though obviously something's still here, i had assumed Sony had more mainland work being done than not

knew sony were in bad shape but not this bad

I see them more reacting to stablize thnt having any clear way forward just yet.  They're cutting costs and slimming down, which makes sense overall but I agree how they transition during this to a clear operating model is the big risk (and challenge).  Sony arguably remain well placed to take advatange of global trends for social media and access to content/information via devices but I feel they got caught up in the hardware only side for too long - as evidenced by their strategy with PS3 for example - and are only more recently have they shown signs of getting their act together in terms of how to exploit the market and remain relevant.

It's ironic, for example, to see MS carefully executing to an "entertainment hub" message which Sony actually launched the PS3 with but seemed unclear how to proceed to make it a reality.  Strictly speaking, just looking at consoles, Sony launched with the console ready to offer the broadest entertainment hub coverage from physical to digital media but they were really slow to react and didn't have a strong execution strategy.

I do feel part of the problem - reading between the lines of some public comments - has been too little synergy between divisions and operations and too little input from their key Western based staff on what was going on in US/UK and similar markets.

We'll see if the newly emerging team can turn things around - but they've got a battle on their hands to do so.

Sixth highest out of 10? Am I missing something here?

OT: Interesting financials coming up, wonder what they have forecast for the year ahead.

It's only a matter of time before Sony gets bought by a stronger company. I'm going to rejoice that! They gave me good entertainment with PS 1 and 2 but they got arrogant with 3 and all of it's products. I do hope some other strong company gets in the videogame business tho. Samsung anyone?

Sony Discussion - The Playstation lounge. Discuss the PS1 / PS2 / PS3 / PSP

Sales Discussion - Japan, North America, Worldwide sales - press releases, predictions all in here


The article fails to mention any of the Playstation devices. This would be a press release on Sony as a whole corporation. Sales Discussion is the better forum.

On topic: Just like the many others, credit ratings, are on the decline. It is sad to see how awful companies have been managing their business over the last few decades. I guess I can not just say companies when countries are following the same route.

Sony are the company of the big three that are hurting the most financially. I can definately see why they are not initially planning on revealing a new console. With their supposed 10 year cycle console plan, they should have released the PS4 last year. They have obviously abbandoned that plan, but of the big three, I could see them bowing out of the console race.