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Codemasters CEO Rod Cousens speaks out about the Wii

Forums - Nintendo Discussion - Codemasters CEO Rod Cousens speaks out about the Wii

This is not a fanboy comment, has codemasters ever released a good game? Everything they seem to touch turns to shit. I remember when I was a kid and I learned at a very young age (NES days) that codemasters make rubbish.



Getting an XBOX One for me is like being in a bad relationship but staying together because we have kids. XBone we have 20000+ achievement points, 2+ years of XBL Gold and 20000+ MS points. I think its best we stay together if only for the MS points.

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Galaki said:
Does it still make sense to be still doubting the Wii's success?

No, it doesn't.

In regards to the Wii, it's up to the Codemasters CEO whether he wants to be the wheat or the chaff.

Time is running out for opportunity and we all know that time is money's equivalent.

Bodhesatva said:

I'm definitely stretching this hypothesis via circumstantial evidence, but I honestly believe Pacther may have gotten one thing right: third parties are afraid of Nintendo.

This is historic. They fear the Nintendo monopoly and with good reason. I always say that Nintendo is the de facto alpha & omega of this business and 3rd parties who remember Nintendo from the NES/SNES days do NOT want to give them this much power again. They built Sony up & others to counter Nintendo's power.

And for awhile it worked. But it was inevitable that it would return to Nintendo's hands eventually based how they engineer this business.

The whine that Nintendo makes games "too good" is weakness. That's a challenge to step up your game and best them. But most don't know how to handle that for some reason.

They find themselves conflicted on doing what makes most business sense (the most viable platform) and what makes most political sense (keeping a solid base on alternative platforms). Sad thing is the alternative platforms are not really in this business for the games and have ulterior motives for this industry which results in the kind of machines they make and the expenses they contain.

Eventually a shoe has to drop. Something has to give. Eventually as Nintendo strengthens their hold on this business the 3rd parties will have little choice but to join their platform. That or go to PC/mobile phone/etc.

3rd parties are afraid of Nintendo and with good reason but until they can get behind or create a viable platform with a similarly strong business model they are stuck doing business with the Marios.

By the way, what's it like being Bodhesatva?

John Lucas



Words from the Official VGChartz Idiot

WE ARE THE NATION...OF DOMINATION!

 

Just to further highlight how odd this guy's remarks are, please note that the games he refers to as "unusustainable" are Brain Age and Brain Age 2.

So he isn't just calling the Wii a fad. He's calling the DS a fad.

People, I think we almost all agree that he's wrong, and I also know we've all explained 10000 times why he's wrong. In this thread, that isn't the point. This isn't some forum poster we're arguing with or trying to educate; this is a CEO of software development company. He isn't reading here, so we have no one to convince -- all this means is that one developer isn't going to be heavily developing for the Wii, and again, I'd suspect there are at least some other major decision makers in the industry thinking the same thing.

Instead of explaining why he's wrong or showing how bad we thinks his games are, I think there are more productive avenues for this discussion to tread down: do you think (as I do) that there must be other CEOs of other companies thinking the same things. How will this effect them? How will it affect us, as consumers? How long would it take before these companies admitted the Wii is not, in fact, a fad?  



http://i14.photobucket.com/albums/a324/Arkives/Disccopy.jpg%5B/IMG%5D">http://i14.photobucket.com/albums/a324/Arkives/Disccopy.jpg%5B/IMG%5D">

While he is correct in saying that most of the software sold for the Wii has been and will continue to be first party titles, he isn't taking advantage of the 40 percent that is left over. A third party makes a killer game, and people will buy it. Simple. Anyone that ignores the millions upon million of Wii owners out there is silly.



Chadius said:
Yup. My only major fear is that Nintendo becomes the only profitable company. It would easily control the entire industry again and promote very restricted policies that are no longer needed these days. Now, Yamauchi is out and Iwata is in charge now, but who knows what the future holds?

(oop, my shift is up!) See you in an hour.

Yeah I don't think Nintendo being the only profitable company is good for the long term prospects of the industry...but I don't think Nintendo being the only profitable company is Nintendo's fault.

@topic, 

Nintendo is supposedly only attracting new casual users, but then why does this hurt the bottom line of companies not even really paying attention to the Wii? The answer is because the Wii is still competing for the "core gamer"'s money as well and it is garnering a decent portion of that market as well.

But I don't see how you can hold Nintendo's success against them, if anything the lack of adaptability by the 3rd party companies who are having financial troubles would be the thing I would point to as the cause of these issues. I understand folks were cought of guard at first, but its way past that point and time these guys stop crying in their beer and do something about it.



To Each Man, Responsibility
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bulletstopper said:
While he is correct in saying that most of the software sold for the Wii has been and will continue to be first party titles, he isn't taking advantage of the 40 percent that is left over. A third party makes a killer game, and people will buy it. Simple. Anyone that ignores the millions upon million of Wii owners out there is silly.

I'll take 40% of a million wouldn't you?

400,000.

40% of a billion wouldn't be bad either.

400,000,000. 

John Lucas 



Words from the Official VGChartz Idiot

WE ARE THE NATION...OF DOMINATION!

 

On topic, my brief analysis:

1) The Wii will see considerably more third party support than it would have if it were another Gamecube, but much less support than it "should" see given its sales and marketshare

2) Some companies resisting the tide will be dashed against the rocks  



http://i14.photobucket.com/albums/a324/Arkives/Disccopy.jpg%5B/IMG%5D">http://i14.photobucket.com/albums/a324/Arkives/Disccopy.jpg%5B/IMG%5D">

johnlucas said:
bulletstopper said:
While he is correct in saying that most of the software sold for the Wii has been and will continue to be first party titles, he isn't taking advantage of the 40 percent that is left over. A third party makes a killer game, and people will buy it. Simple. Anyone that ignores the millions upon million of Wii owners out there is silly.

I'll take 40% of a million wouldn't you?

400,000.

40% of a billion wouldn't be bad either.

400,000,000.

John Lucas


 Actually at the 60/40 rate for every 1 billion revenue Nintendo produces there is 667 million in revenue for third parties.  

 

In reality of course is there no such limitation, so there is plenty of room for those willing to try. 



To Each Man, Responsibility
Sqrl said:
johnlucas said:
bulletstopper said:
While he is correct in saying that most of the software sold for the Wii has been and will continue to be first party titles, he isn't taking advantage of the 40 percent that is left over. A third party makes a killer game, and people will buy it. Simple. Anyone that ignores the millions upon million of Wii owners out there is silly.

I'll take 40% of a million wouldn't you?

400,000.

40% of a billion wouldn't be bad either.

400,000,000.

John Lucas


Actually at the 60/40 rate for every 1 billion revenue Nintendo produces there is 667 million in revenue for third parties.

In reality of course is there no such limitation, so there is plenty of room for those willing to try.

I think John wasn't talking about revenue, but sold software units. 

Legend11 correctly predicted that GTA IV (360+PS3) would outsell SSBB. I was wrong.

A Biased Review Reloaded / Open Your Eyes / Switch Gamers Club

The PS3/360 are great for the industry, they have the ability to force small and crappy developers to leave the industry or be bought out. The wii/DS are allowing small game companies to make shitty games.

If Nintendo cared about the industry they would re-invest their money back into their company, instead they just sit around with billions of dollars doing nothing to make better games, they make crappy games for the most part, just imagine what SMG or Zelda could of been if Nintendo invested more then the bare minimum into their games.