Quantcast
Codemasters CEO Rod Cousens speaks out about the Wii

Forums - Nintendo Discussion - Codemasters CEO Rod Cousens speaks out about the Wii

Yup. I think it's a general fear of change. I mean, every generation we're supposed to double the graphics and shine our hardcore trophies. Now Nintendo says nuts to that, try this new controller!

It's a huge change in gaming culture that companies aren't ready for. All a customer has to do is try Wii Sports for 10 minutes to see what the Wii represents. Meanwhile a company has to start a Wii development branch, slow down HD game development, and publish Wii Shovelware (because they wouldn't put their good developers on a Wii game) for a year or so. It's such a huge change I'm sure some publishers would rather play it straight and simply hope the Wii fails.



There is no such thing as a console war. This is the first step to game design.

Around the Network
Chadius said:
Bodhesatva, you are correct, third party companies are pretty much afraid of the Wii. They expected it to fail, hate the change in game culture it presents, and Sony gave them a much bigger (console-wide) marketshare to swim in (ie Sony First Party <<<<<<< Nintendo First Party.)

There are a few situations that can result from this.

1) New 3rd party companies step up. Many 3rd party publishers have died (Acclaim) and others have stepped in to fill the void. If the "Old Guard" is willing to ignore the money on the table, the new kids will sweep in and take over.

2) No growth. Companies can ignore the Wii and make games for the other consoles. They might break even while Nintendo prints more money. Stockholders are going to eventually ask "why aren't you making games for the Wii?" And they'd better think up a good answer. Especially if the Wii's userbase greatly dominates the others.

Basically, I don't see how 3rd party companies will be able to ignore the Wii. Consumers don't care about who published the game. Most don't care about developers, either (see Guitar Hero.) All they care about is where the good games are. Nintendo will have many high-quality games with a huge userbase, and that is where game sales will go.

I would go even farther than that. I want you to look at this thread: 

http://vgchartz.com/forum/thread.php?id=13273

If you combine the net income of all the top 15-20 major third parties over the last 6 months, the total comes to -458 million dollars.

It's really shocking to see that and then see these companies refuse to change in this environment. Compare this to Nintendo's ~1.2 billion dollars in profit, for instance. You say ignoring the Wii could have significant consequences. I'd say, if the market continues in a remotely similar fashion for even 2-3 years, we'll see profound and extensive redistribution of the market place. Nintendo could swallow the market whole.

Simple question for someone who knows more about financial trends than I do: how long can a market have one company make profoundly more profit than the rest of the industry combined, and not have that market distort dramatically around the profitabl company? How long before that company consumes the entire industry? 

 

 



http://i14.photobucket.com/albums/a324/Arkives/Disccopy.jpg%5B/IMG%5D">http://i14.photobucket.com/albums/a324/Arkives/Disccopy.jpg%5B/IMG%5D">

Played_Out said:
He is not refusing to believe the Wii's success. His points are entirely valid.

Successful marketing of a novelty product does not constitute a revolution, and casual gamers will not remain for the long haul like the hardcore. That's just common sense.

It's a good thing that not all developers are blindly following the money. It shows they have a little thing called integrity.

I like how you think it's not okay to for developers to blindly follow the money, but then it's okay to blindly ignore Nintendo's succes. It's good to diversify, they'll be in a lot of trouble if they put all their eggs in one basket.

Your second paragraph is hilarious. When did that become common sense? I just told my co-worker that and he said "What the fuck are you talking about?"

Novelty product? Are you still in 2006? I see you yourself does not believe in Nintendo's success, maybe you should look at their financial reports and compare them to Sony's and MS's.



Wii Code 8761-5941-4718-0078 

Yup. My only major fear is that Nintendo becomes the only profitable company. It would easily control the entire industry again and promote very restricted policies that are no longer needed these days. Now, Yamauchi is out and Iwata is in charge now, but who knows what the future holds?

(oop, my shift is up!) See you in an hour.



There is no such thing as a console war. This is the first step to game design.

Software sales on Nintendo consoles has been dominated by first party games for the last two gens, because the install base has been too small for third parties to bother.

This isn't rocket surgery, and people who deal with games with a living should be able to figure it out.



Around the Network

Does it still make sense to be still doubting the Wii's success?



@Bod

The time it takes for an industry to form around a company would depend upon the turnaround rate for the products, the amount of time that such products will have to prove their performance, the amount of capital each product takes as a % of the company revenue, as well as the cycle time for reinvestment of results from the previous generation.

Such industry changes is typically measured in generations of product iterations. Since it takes about 2-3 yrs for games to be released, ~1 yr for sale results, and since game production takes a significant portion of the entire company operating income (most companies can only develop 1-3 big budget games at one time), I would estimate 2-4 generations of the product cycle.

What this means is that it may take actually several years to happen. Companies can always go into debt to fund constantly unprofitable games and last for a while. Look at how long Midway and Atari are still around even though they have virtually no real success in a long time. It'll likely take till the end of this generation I'm guessing.



Parokki said:

This isn't rocket surgery

My rocket needs a breast augmentation.



Wii Code 8761-5941-4718-0078 

Games already released / in development from Codemasters for the Wii :

 

  

Erscheint Frühling 2008

Emergency Mayhem
  

Erscheint TBA

Dragonology™

Erschienen 30. März 2007

Heatseeker
 

Yeah, after putting so much effort on the Wii, they can rightfully complain. 



routsounmanman said:

Games already released / in development from Codemasters for the Wii :

 

  

Erscheint Frühling 2008

Emergency Mayhem
  

Erscheint TBA

Dragonology™

Erschienen 30. März 2007

Heatseeker
 

Yeah, after putting so much effort on the Wii, they can rightfully complain. 

They developed for the the Wii? Where is their integrity?

 



Wii Code 8761-5941-4718-0078