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Forums - Sony Discussion - Sony: ‘A lot rests on Vita success’ after tough 2011

"From the SCE perspective, I think a lot rests on the success of PS Vita. We went through a very tough time in the company in getting to a point of profitability, and I think we're now beginning to enjoy the benefits of that – it gives us some more leeway in being able to look at the future and areas of new investment in terms of new business models and new approaches to gaming. It looks to be a far more positive year, I hope, than 2011, and one that yields great benefits to gamers around the world."



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kowenicki said:
Not sure this is good PR... what if the Vita doesn't start well? How does Sony expect the markets to react after an announcement like this?


Hmmm that's a good point.



spurgeonryan said:
http://www.gamezone.com/news/sony-planning-biggest-campaign-ever-for-playstation-vita


They are really going to push it hard according to this link! Good luck! I think the Vita will do a bit better in America and Europe.


They have a lot of work to do. I was just talking to a gamer, in their target demographic (20-something collage student), last night during work. He had no idea what the Vita was. I had to explain it to him. He seemed interested until I got to the price.



kowenicki said:
evolution_1ne said:
"House is proud that after years of losses, the PlayStation side of Sony has finally posted a profit,"

"We went through a very tough time in the company in getting to a point of profitability, and I think we're now beginning to enjoy the benefits of that – it gives us some more leeway in being able to look at the future and areas of new investment in terms of new business models and new approaches to gaming - it gives us some more leeway in being able to look at the future and areas of new investment in terms of new business models and new approaches to gaming."

bu bu the price cut wiped out all teh profitz Sony, you have no wiggle room and will discontinue to Vita, don't you know your doomed


The profit they are referring to is for financial year ending March 2011.  The price cut and the horrendous exchange rate issue are since then.

Keep your powder dry if I was you.  Next financials are due beginning of Feb.  The overall Sony Corp financials will for sure look horrible, not sure about Consumer Products and Service (there is no gaming division any more - infact there wasnt in march and the article is making an educated guess), but given the TV write off that division will show big losses too.  So we will never know again... ever probably... if Playstation is profitable or not and by how much.  

ahhh kowen always looking with at the glass half empty (especially considering anything Sony related)

time man, just give it time, how bad did the ps3 get before it got any better, but it did get better, and is now doing better than the rest, just wait, Vita will kick ass in the west, they're trimming the fat (I think TV's are about to go bye bye for now and good riddance if you ask me), they're restructuring and it's showing, they know now their old way of doing things have got them no where and it should be refreshing to see change beginning. Now no one will deny it's gonna be tough, but in reality who isn't going through tough times, especially Japaneses companies (remember Nintendo is losing money on every 3ds sold). I think in the end Sony will end up fine.....and hopefully smaller, focused Sony is best Sony imho.

 



kowenicki said:
evolution_1ne said:
"House is proud that after years of losses, the PlayStation side of Sony has finally posted a profit,"

"We went through a very tough time in the company in getting to a point of profitability, and I think we're now beginning to enjoy the benefits of that – it gives us some more leeway in being able to look at the future and areas of new investment in terms of new business models and new approaches to gaming - it gives us some more leeway in being able to look at the future and areas of new investment in terms of new business models and new approaches to gaming."

bu bu the price cut wiped out all teh profitz Sony, you have no wiggle room and will discontinue to Vita, don't you know your doomed


The profit they are referring to is for financial year ending March 2011.  The price cut and the horrendous exchange rate issue are since then.

Keep your powder dry if I was you.  Next financials are due beginning of Feb.  The overall Sony Corp financials will for sure look horrible, not sure about Consumer Products and Service (there is no gaming division any more - infact there wasnt in march and the article is making an educated guess), but given the TV write off that division will show big losses too.  So we will never know again... ever probably... if Playstation is profitable or not and by how much.  

source? link? anything?

he specifically said the PlayStation part of the division were making a profit, nothing about in March only.  and we already know the division as a whole is not making profit (because it includes things like the TVs)

and this would make much since if PlayStation wasnt making a profit:  "We went through a very tough time in the company in getting to a point of profitability, and I think we're now beginning to enjoy the benefits of that – it gives us some more leeway in being able to look at the future and areas of new investment in terms of new business models and new approaches to gaming."



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Europe is Sony's main market, and I really don't see Vita being successful in Europe with such a ridiculous price tag. I'm sure it will make some profit with such an enormous profit margin, but sales won't be great.



(Former) Lead Moderator and (Eternal) VGC Detective

Kantor said:
Europe is Sony's main market, and I really don't see Vita being successful in Europe with such a ridiculous price tag. I'm sure it will make some profit with such an enormous profit margin, but sales won't be great.

yes it won't sell elevendy bajillion units, but it'll profit, recive great games, and satisfy  the needs of its target audience......... to which everyone else will call it a failure, *sigh* great generation in handhled gaming we got ahead of us





A banner stolen from some site xD

Release Final Fantasy Versus XIII nowwwwwwwwww!!! lol :P

Well, good luck with vita sony!

Ill be here eating pop-corn



Yay!!!

kowenicki said:
osamanobama said:
kowenicki said:
evolution_1ne said:
"House is proud that after years of losses, the PlayStation side of Sony has finally posted a profit,"

"We went through a very tough time in the company in getting to a point of profitability, and I think we're now beginning to enjoy the benefits of that – it gives us some more leeway in being able to look at the future and areas of new investment in terms of new business models and new approaches to gaming - it gives us some more leeway in being able to look at the future and areas of new investment in terms of new business models and new approaches to gaming."

bu bu the price cut wiped out all teh profitz Sony, you have no wiggle room and will discontinue to Vita, don't you know your doomed


The profit they are referring to is for financial year ending March 2011.  The price cut and the horrendous exchange rate issue are since then.

Keep your powder dry if I was you.  Next financials are due beginning of Feb.  The overall Sony Corp financials will for sure look horrible, not sure about Consumer Products and Service (there is no gaming division any more - infact there wasnt in march and the article is making an educated guess), but given the TV write off that division will show big losses too.  So we will never know again... ever probably... if Playstation is profitable or not and by how much.  

source? link? anything?

he specifically said the PlayStation part of the division were making a profit, nothing about in March only.  and we already know the division as a whole is not making profit (because it includes things like the TVs)

and this would make much since if PlayStation wasnt making a profit:  "We went through a very tough time in the company in getting to a point of profitability, and I think we're now beginning to enjoy the benefits of that – it gives us some more leeway in being able to look at the future and areas of new investment in terms of new business models and new approaches to gaming."


I said its an eductated guess and I agree with that educated guess.  It has to be an educated guess as the numbers arent available anywhere... anywhere!  But they ARE specifically talking about FY end 2011, its right there in the article.    Not sure what you want a link or source for... tell me and I will happily oblige.

So you think Andrew house is making an educated guess to weather Playstation is currently profitable?