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Forums - Sony Discussion - Sony PS3 Sales "Slightly Ahead" of 15 Million Yearly Target

Seece on 15 December 2011
pezus said:
DirtyP2002 said:
numbers fighting this late in a generation is fun. market share is soooo irrelevant since 2009. It was clear there will be 2 HD consoles with more or less the same capabilities. So, nobody wants to dismiss a 60 million + market and support won't drop. That is why I didn't get the PS3 price cut. So they hit their target, but lost so much money. Especially Sony should start to look at profits rather than market share.

The cut the price by $50 and will reap the benefits with higher software sales. I doubt cutting the price that little resulted in a big loss for them, if any.

It has, they attribuited their losses ($350m) last Q to the PS3 price cut. At this point in the generation it's absurd to still be losing/break even on HW.





 

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psrock on 15 December 2011
Seece said:
pezus said:
DirtyP2002 said:
numbers fighting this late in a generation is fun. market share is soooo irrelevant since 2009. It was clear there will be 2 HD consoles with more or less the same capabilities. So, nobody wants to dismiss a 60 million + market and support won't drop. That is why I didn't get the PS3 price cut. So they hit their target, but lost so much money. Especially Sony should start to look at profits rather than market share.

The cut the price by $50 and will reap the benefits with higher software sales. I doubt cutting the price that little resulted in a big loss for them, if any.

It has, they attribuited their losses ($350m) last Q to the PS3 price cut. At this point in the generation it's absurd to still be losing/break even on HW.

they did?



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Seece on 15 December 2011
pezus said:
Seece said:
pezus said:
DirtyP2002 said:
numbers fighting this late in a generation is fun. market share is soooo irrelevant since 2009. It was clear there will be 2 HD consoles with more or less the same capabilities. So, nobody wants to dismiss a 60 million + market and support won't drop. That is why I didn't get the PS3 price cut. So they hit their target, but lost so much money. Especially Sony should start to look at profits rather than market share.

The cut the price by $50 and will reap the benefits with higher software sales. I doubt cutting the price that little resulted in a big loss for them, if any.

It has, they attribuited their losses ($350m) last Q to the PS3 price cut. At this point in the generation it's absurd to still be losing/break even on HW.


Yes but what about the holiday quarter when software sales shoot up? And we really have no idea how much PS3 contributed to the loss

What about it? They still expect to lose more over the next 6 months than the past 6 months $617m vs $551m, it contribuited enough for them to tell us ... that it contribuited to their loss, which means SW sales arnt propping that loss up.



 

psrock on 15 December 2011

"Sony has just posted its Q2 earnings report and it doesn't look great as the the electronics multinational blames the Thai floods, a rising Yen and poor sales of TVs and PCs".

I don't see PS3 anywhere.



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Seece on 15 December 2011
psrock said:
"Sony has just posted its Q2 earnings report and it doesn't look great as the the electronics multinational blames the Thai floods, a rising Yen and poor sales of TVs and PCs".

I don't see PS3 anywhere.


It's in their PDF, 'strategic PS3 price cutting'



 

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psrock on 15 December 2011
Seece said:
psrock said:
"Sony has just posted its Q2 earnings report and it doesn't look great as the the electronics multinational blames the Thai floods, a rising Yen and poor sales of TVs and PCs".

I don't see PS3 anywhere.


It's in their PDF, 'strategic PS3 price cutting'


I just read it. 

Sales decreased 12.3% year-on-year (a 7% decrease on a local currency basis) to 779.7 billion yen (10,126 million U.S. dollars). Sales to outside customers decreased 12.4% year-on-year. This was primarily due to a decrease in LCD television sales, reflecting price declines due mainly to deterioration in market conditions in the U.S. and Europe and unfavorable foreign exchange rates, lower PC sales reflecting price competition, a decline in sales of the game business, reflecting a strategic price reduction of PlayStation®3 hardware in advance of the year-end holiday season, as well as a decrease in sales of compact digital cameras resulting from lower unit sales due to a slowdown in market growth and unfavorable foreign exchange rates.



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11/20/09 04:25 makingmusic476 Warning Other (Your avatar is borderline NSFW. Please keep it for as long as possible.)
Seece on 15 December 2011
psrock said:
Seece said:
psrock said:
"Sony has just posted its Q2 earnings report and it doesn't look great as the the electronics multinational blames the Thai floods, a rising Yen and poor sales of TVs and PCs".

I don't see PS3 anywhere.


It's in their PDF, 'strategic PS3 price cutting'


I just read it. 

Sales decreased 12.3% year-on-year (a 7% decrease on a local currency basis) to 779.7 billion yen (10,126 million U.S. dollars). Sales to outside customers decreased 12.4% year-on-year. This was primarily due to a decrease in LCD television sales, reflecting price declines due mainly to deterioration in market conditions in the U.S. and Europe and unfavorable foreign exchange rates, lower PC sales reflecting price competition, a decline in sales of the game business, reflecting a strategic price reduction of PlayStation®3 hardware in advance of the year-end holiday season, as well as a decrease in sales of compact digital cameras resulting from lower unit sales due to a slowdown in market growth and unfavorable foreign exchange rates.

http://www.gamasutra.com/view/news/38323/PS3_Price_Drop_Leads_To_Sony_Q2_Losses.php



 

MARCUSDJACKSON on 19 December 2011

the link Seece provided doesn't mean the PS3 isn't making profit. it just means PS3's price cut contributed to the loss.

in so many words, it's the same thing psrock posted, it's just the wording that's a little different. twist the wording and you've got a different meanning unless you can read between the lines.



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ethomaz on 19 December 2011
Seece said:
psrock said:
Seece said:
psrock said:
"Sony has just posted its Q2 earnings report and it doesn't look great as the the electronics multinational blames the Thai floods, a rising Yen and poor sales of TVs and PCs".

I don't see PS3 anywhere.


It's in their PDF, 'strategic PS3 price cutting'


I just read it.

Sales decreased 12.3% year-on-year (a 7% decrease on a local currency basis) to 779.7 billion yen (10,126 million U.S. dollars). Sales to outside customers decreased 12.4% year-on-year. This was primarily due to a decrease in LCD television sales, reflecting price declines due mainly to deterioration in market conditions in the U.S. and Europe and unfavorable foreign exchange rates, lower PC sales reflecting price competition, a decline in sales of the game business, reflecting a strategic price reduction of PlayStation®3 hardware in advance of the year-end holiday season, as well as a decrease in sales of compact digital cameras resulting from lower unit sales due to a slowdown in market growth and unfavorable foreign exchange rates.

http://www.gamasutra.com/view/news/38323/PS3_Price_Drop_Leads_To_Sony_Q2_Losses.php

This article said the same thing @psrock is trying to make you understand.



Noobie on 20 December 2011
Seece said:
The_Joker_Product said:
According to this site, as of 5th of November. The PS3 sold 55.33 million and Xbox 360 57.75 million. So Xbox is probably overtracked.

No. 57.6 is referencing Microsofts end of Q3 shipment figures (ended Sep 30th) and I assume Nov 2nd PS3 numbers is referencing PS3 shipments, suggesting they shipped 500k over October.

Your assumption is wrong.

If you read the article it is clear that the 56m figure in the article is given by Eurogamer and it is not the Sony's figure..

Also if you read the Reuters article they dont mention 56m.. So Eurogamer just tried to be over smart.

http://www.reuters.com/article/2011/12/15/us-sony-idUSTRE7BE0HX20111215

But if Sony is saying that they are above last year's shipment then this means that they probably have covered the deficit of 0.4 million which they are down by the end of second quarter of 2011-12 in comparison to 2010-2011 figures.

  2010-11 2011 - 12
Q1 2.4 1.8
Q2 3.5 3.7
Total 5.9 5.5


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