NJ5 said: celine said: I'm wondering the amount of SCE loss and if MS H&E will post a profit ... I'm waiting As far as I've thought about it, those are in fact the two most interesting things to come out from the financial reports. It will also be interesting to see shipped numbers, and if Sony changes their PS3 shipment forecasts for the fiscal year.

You are right shipments are always interesting .

Oh and I forgot also know how high will be Nintendo's profits for last quarter is interesting . 

 I think thats to high. They wrote of the loss of their stock last quarter, so there will be none from that this quarter. Also games begin to sell on the PS3. PS2 and PSP are making money. So I personal would guess less than 300 Million loss, prop. 150-200 Million. You are talking about that quarter, right?

I may be remembering it wrong, but wasn't that write-off relative to their first $100 price cut in USA/Japan? The price cut in Europe was of 200 €, and then there was another $100 price cut in USA/Japan in November.

Besides, they shipped more PS3s during this quarter, which is why I think their losses may be quite big. The more PS3s they sell, the more money they lose (especially with the recent price cuts).

If this is true :

Then they ( SCE ) will lose some hundred million.

Sony Electronic division seems to be in good shape ... 

Not counting the hundreds of millions of dollars per year MS is spending on repairs for the 360, I think Microsoft will pull a small fiscal year profit.  Maybe 200 million.  Of course, if you counted the cost of repairs (and you should), Microsoft would certainly be losing money.

As long as Sony as a company posts profit, I don't care.

I agree with NJ5; I'm fully expecting Sony to post a loss of between $500m and $1b in their Computer Entertainment division in their next financial report. The $800m loss from the previous quarter applied to a write-off from the first price cut on the PS3 (the one taking place in July). Since the last quarter only went up to September, it's unlikely that Sony factored in the costs of their second (November) price cut in their last statement. I could be wrong, of course.

It's not just the fact that Sony sold a lot of PS3s during the holidays, however (losing money on each unit sold). Their marketing expenses had to be enormous too. Speaking for America here, the number of PS3 commercials and print advertisements was huge during the past two months, far more than any other competing console. I'm sure that their ad campaign ran into the tens of millions of dollars. Don't forget those ridiculous bundle deals that Sony had to trot out to sell PS3s either - "buy a PS3, get TEN free Blu-ray movies!" Or "buy a Sony HDTV, get a free PS3!" You can shift units that way, true, but it's going to cost you in the end.

By the end of the month, we'll be able to see what the true costs of the latest price drop/new model were. The analysis and comparisons should be interesting.