Sony stock has now dropped by pretty much 50% in the last 12 months.

Sony Falls to 24-Year Low Amid Concerns About Euro, Economy

Sony Corp. (6758) fell to the lowest level in more than 24 years in Tokyo trading as the yen strengthened against the euro amid concern the European debt crisis is spreading.

The maker of Bravia televisions dropped 3.3 percent to close at 1,308 yen on the Tokyo Stock Exchange, the lowest level since May 1987. The Topix Electric Appliances Index, whose 154 members include Sony and Canon Inc. (7751), fell 1.2 percent and was the biggest contributor to a drop in the broader Topix index.

Sony, which this month forecast its fourth straight annual loss, led a decline among Japanese electronics stocks as the euro weakened to the lowest against the yen since Oct. 10. The Bank of Japan cut its economic assessment today as Governor Masaaki Shirakawa called the European debt crisis the biggest risk for the nation’s export-led recovery.

“The currency is another blow for Sony,” Mitsuo Shimizu, an analyst at Cosmo Securities Co. in Tokyo, said by telephone. “An earnings recovery for Sony isn’t anywhere in sight.”

A stronger yen cuts the value of overseas income at Japanese companies when repatriated. Sony gets 21 percent of its sales from Europe.

To contact the reporter on this story: Naoko Fujimura in Tokyo at nfujimura@bloomberg.net

To contact the editor responsible for this story: Michael Tighe at mtighe4@bloomberg.net

The Japanese government recently did another round of investment to reduce the Yen but again it hasnt worked.... They dont have many other options left.

Heres an idea... could Sony become a software provider/publisher first and foremost?  Movies, Music and Games.

you need to stop with the US hate / Japanese love thing....

IMF chief Christine Lagarde on Saturday said Japan should make reducing its mammoth public debt a priority, while adding that its recent unilateral currency intervention was "in the spirit" of the G7.

yeah cause that would help other nations but when it comes to a crisis everybody will try to save their own ass,just look what china is doing with their currency 

and as for IMF and Lagarde,they are nuts hell bent on globalization which is failing.Their idea of economics is nuts of running your country on debt.

Japan's "priorities going forward are the swift implementation of reconstruction spending, and the adoption of a strong medium-term plan to reduce public debt," the International Monetary Fund managing director said.

In Tokyo, Lagarde met Japanese Finance Minister Jun Azumi, Bank of Japan Governor Masaaki Shirakawa and financial services minister Shozaburo Jimi, before leaving for the Asia Pacific Economic Cooperation forum in Hawaii.

stop following these nutcases like ben bernake,christine lagarde.

the day debt can't be payed,they will run away with their secret banking systems and people of countries around the world will be slaved even worse than today's economic slavery

At more than 200 percent of GDP, Japan's debt is the world's highest after years of pump-priming measures by governments trying in vain to arrest the economy's long decline.

they are that because they used USA's monetary policy after WW2 to build its country on debt

but don't forget that japan holds alot US dollars as securities like china and russia

The day I will leave gaming :(

you need to stop with the US hate / Japanese love thing....

IMF chief Christine Lagarde on Saturday said Japan should make reducing its mammoth public debt a priority, while adding that its recent unilateral currency intervention was "in the spirit" of the G7.

Japan's "priorities going forward are the swift implementation of reconstruction spending, and the adoption of a strong medium-term plan to reduce public debt," the International Monetary Fund managing director said.

In Tokyo, Lagarde met Japanese Finance Minister Jun Azumi, Bank of Japan Governor Masaaki Shirakawa and financial services minister Shozaburo Jimi, before leaving for the Asia Pacific Economic Cooperation forum in Hawaii.

At more than 200 percent of GDP, Japan's debt is the world's highest after years of pump-priming measures by governments trying in vain to arrest the economy's long decline.

Huh?? Microsoft are sitting firm and pretty, over $23b profit a year and even the gaming division is pulling its weight now, I'm not saying MS won't be impacted by world issues but stop lumping them in with Sony and Nintendo, Microsoft isn't a japanese company.