the Japanese govt have tried that 3 times in the last 12 months....  the last time was as recenty as October.

And I think your synopsis of how it will just go away is very simplistic... there will be many casualties in the short term before the long term fix.

Sony stock has now dropped by pretty much 50% in the last 12 months.

Sony Falls to 24-Year Low Amid Concerns About Euro, Economy

Sony Corp. (6758) fell to the lowest level in more than 24 years in Tokyo trading as the yen strengthened against the euro amid concern the European debt crisis is spreading.

The maker of Bravia televisions dropped 3.3 percent to close at 1,308 yen on the Tokyo Stock Exchange, the lowest level since May 1987. The Topix Electric Appliances Index, whose 154 members include Sony and Canon Inc. (7751), fell 1.2 percent and was the biggest contributor to a drop in the broader Topix index.

Sony, which this month forecast its fourth straight annual loss, led a decline among Japanese electronics stocks as the euro weakened to the lowest against the yen since Oct. 10. The Bank of Japan cut its economic assessment today as Governor Masaaki Shirakawa called the European debt crisis the biggest risk for the nation?s export-led recovery.

?The currency is another blow for Sony,? Mitsuo Shimizu, an analyst at Cosmo Securities Co. in Tokyo, said by telephone. ?An earnings recovery for Sony isn?t anywhere in sight.?

A stronger yen cuts the value of overseas income at Japanese companies when repatriated. Sony gets 21 percent of its sales from Europe.

To contact the reporter on this story: Naoko Fujimura in Tokyo at nfujimura@bloomberg.net

To contact the editor responsible for this story: Michael Tighe at mtighe4@bloomberg.net

The Japanese government recently did another round of investment to reduce the Yen but again it hasnt worked.... They dont have many other options left.

Heres an idea... could Sony become a software provider/publisher first and foremost?  Movies, Music and Games.

the current SONY losses include PS4 and VITA R&D

they can get money by selling assests as they have alot of them

the current SONY's shit has alot to do with their long term planning,you can see by recent ericsson acquisition,ip building,qriocity,etc

also its not that much about about SONY as its about the financial crisis in EU and US

Ninty and MS will be in the same situation so lets hope this irresponsible debt problem in EU and US can be solved

Huh?? Microsoft are sitting firm and pretty, over $18b profit a year and even the gaming division is pulling its weight now, I'm not saying MS won't be impacted by world issues but stop lumping them in with Sony and Nintendo, Microsoft isn't a japanese company.