Western games
Party chat
RROD
My hatred for Microsoft
My friends taunting me about "how terrible Xbox is"
That's it. I think of Western games because that's what I bought my Xbox 360 for. I think of party chat because that's one of the things I enjoy doing most on my 360. I think of RROD because of how bad it has impacted the console's reputation and how widespread the problem was. I think of my hatred for Microsoft because I also associate Xbox with other Microsoft products and the company as a whole. Lastly, I think about my friends taunting me about "how terrible Xbox is" because every time I mention Xbox in a conversation with them they tend to take the piss out of it, especially if I bought a multiplatform game on Xbox. The worst is when a game commercial comes on and when the Xbox logo comes up they can't resist but make some kind of negative comment.