LOL love the KB ad and the awesome jab at the utter crap. As long as they continue to cater to the core and not sacrificing quality for the blue ocean, they will have something much more important to any company (when enough numbers) and that is customer loyalty. The PS2 went into mass market appeal and look how many jumped ship to the so-called innovations. Luckily the core proved to push the PS3 through difficult times and I am sure they will continue to do so. Oh how people have forgotten the previous 2 generations so fast.

WHERE THE HELL WERE YOU AT E3?

This ad is 2 minutes long... 2 minutes. Ads like that don't get played on air. The only people that are gonna see this are the ones that are already more informed gamers that bother to look this shit up and will know that they're looking at something playstation related.

What we'll see on TV will be much shorter and straight to the point.

Some of you guys are making a big deal out of nothing.

You know...this ad did EXACTLY what it was supposed to do.

It got people talking about Sony.

Kevin Butler is the new Chuck Norris.

Did'nt really care for that ad. I also did'nt really care for the slogan. Long,live,play,what is that some kind of war cry for the ps3 are something? I think sony could have come up with something better then that.

LONG LIVE PLAY! LONG LIVE KB!

Surely yo don't mean Bevin Kutler?!

Not quite.  If you want to argue that, you will need to come up with a "Kevin Butler List".  Heck, even CNR has one:

"Why should I care enough to tell you that it's bad advertising."

LOL YOU CARE SO F*CKING HARD. That is why you are so dislikable. Because unlike others.... unlike those others who overtly praise a system, and are called fanboys, you are a sneak who hides behind petty, non-aggressive words.

and I'm not even mad lol