So true. The question I ask is why do only x360 shooters outsell PS3 excl. shooters and PS3 other genres exclusives outsell x360's others genres exclusives?

Well, base on what I know anyway.

Unless of course you are talking total exclusive sales on x360... adding up all the x360 halos, Gears, Forza etc., sales against PS3's Uncharted, Killzone, GT etc.

PS3 has alot more good exclusives that are advertised alot less alot of people are just plain ignorant of what games the PS3 has to offer where at a halo release you can't watch tv for 10 mins without seeing a halo commercial

I've noticed a couple problems with things people are posting in here such as how Sony releases a lot of exclusives that only sell mid tier numbers and trying to act like that's a good strategy. Actually its farthest from the truth in terms of business strategy.

Its something I've been noticeing for a while now from the gaming community, even from the press. People are acting like Sony is so ahead in terms of excluive content and such and like how MS is making a poor choices with their 1st party. In all actuallity MS 1st party strategy is FAR superior than Sony's.

MS chooses to focus on games they know will sell. Currently Halo, Gears, Forza, Fable, and Kinect titles. All those will do a minimum of 3 million with Halo and Gears hitting closer to 10 million. Their revenue and profit margins are going to be MUCH higher due to publishing and developing a slimmer offering of guarnateed sales. Per game the profit margin is higher due to far less developing costs than Sony. Sony really only has one "Big" exclusive and that is GT. Uncharted is flirting with it but until it can post numbers well over 5 million it can't be considered a top tier in terms of sales, its still at mid tier.

Basically MS makes more money by pushing a few key franchises and minimizing the amount they spend in house in comparison with Sony who will push out Socom, Twisted Metal, Uncharted, Infamous, Killzone 3, LittleBigPlanet, etc which will also see low to mid tier sales. Ever game Sony developes has a cost and these games are only seeing modest profits while MS has far lower developing costs and far higher profit margins.

MS realizes the 3rd parties and multiplats will fill in the rest of the lineup since multi-plats drive over 90% of the revenue for both 360 and PS3.

But back OT it mostly has to due with MS dominating North America which buys more games per capita than Europe, advertising, quality, and brand recognition.

What? did you just really say that?

yeah, pretty much what he said

I was gonna post a  pretty big reply but then I saw this and it's exactly what I think about this topic. And it's better worded then anything I could say

In terms of traditional controlled games, PS3 and X360 exclusives are actually on par with each other. The whole Ps3-exclusives-sell-more-than-ps3-exclusives is greatly over-exaggerated.  

Halo > Gran Turismo > Gears of War > Metal Gear Solid > Forza Motorsport > Uncharted > LittleBigPlanet > God of War > Fable > Left 4 Dead > Killzone, etc.

The difference in userbase gives the 360 a pretty good advantage. The X360's lead in America gives it a greater pool of consumers.

So yeah, they're actually pretty equal.

I think it's also because of the "community" formula Microsoft is promoting so much. When you pay for Xbox Live you want to play with your friends all the time, my PS3 friends don't talk much about online and a lot of the PS3 exclusives are more single player driven resulting in (imo) players renting more instead of owning. On Xbox most exclusives are multiplayer driven and require Xbox Live so basicaly renting is not the better option.

The other points like more 360 in America and more PS3 in Japan is also a good indicative about why games sell better on 360 than PS3 overall. This generation the bigger games come from the west which are less apealing to japanese people and even then the bigger games from japan are very westernized so they can sell better in the west which 360 dominates.

very simple, just look at its huge fan base in US which is the most biggest gaming region, that is the main reason why its exclusive sell more

I believe it solely has to do with marketing. Microsoft does a great job promoting their exclusives, while from my perspective Sony seems to have some trouble doing so (with some exceptions such as MGS4 and Uncharted 2).