VG247

Xbox 360 VP Chris Lewis has said the console is “halfway through” its lifecycle, and thanks to the release of Kinect, a “shot of adrenaline” has been given to the console.

“We see [360] as about halfway through … Xbox is defying the normal curve you might expect. There’s no doubt that Kinect put a huge shot of adrenaline into the business,” he told MCV.

“What we are now seeing is massive swathes of families and younger audiences flocking to it. As you saw at the press conference, we are now in line with what we projected at E3 2010.”

Lewis went on say Microsoft has focused more on families with Kinect, and with the success it had with this marketing move, it’s now setting its sights on the core gamer.

“What you will see is us using Kinect to enhance the experience and not detract from it,” he said. “I don’t think our core gamers will tolerate anything else from us.”

Via CVG.

Its funny that this post was made just a few minutes ago. I was looking at the sales data of both consoles and games. In terms of hardware the Xbox is way behind the Wii and just behind the PS3 (that will change when the Japanese data gets added though).

When you look at game sales things look even worse, only 2 titles in the top 10 and both at the bottom of the table. It looks like Microsoft have made a massive mistake pushing Kinect so hard. They are forgetting that this is an add on device, with an additional cost. This means that even though Kinect is doing well sales wise it certainly dont mean that 54 million console will equal 54 million Kinect devices. The Wiis controllers were its motion sensing device. Unless you needed a lot more controllers, no extra layout. Hardcore fans are not going to be happy with the direction the company is taking.

Wait a minute ...... did you actually just look at the pending sales for JUST THIS WEEK and then present that as evidence that Microsoft is fairing badly?

REALLY???

OT: Kinect has boosted the sales and general interest in the 360 so much that 2011 could very well end up being the 360's peak year of sales.  What makes that such an accomplishment?  It is basically the 6th year of the console.  Amazing.

The non-gaming applications of Kinect continue to grow as developers start to wrap their heads around what types of compelling game genres and experiences can be created.  It has a relatively bright future.  But what's really cool is it's optional.  The 360 still has some great 1st and especially 3rd party titles announced for 2011-12.  An expected price cut will only increase that even more.  I feel their confidence is well founded, but they would crazy to sit pat.  Sony and Nintendo are not going to sit back and watch anyone attempt to make them irrelevant in this space.  A competition this tight is a great thing for gamers.

Ok so I agree with them but why do they need to say this a couple times a week.

Too bad it didnt give them a shot in overseas sales.

Actually no I didnt look at this weeks sales alone. Ive noticed the Wii has been back on top for a few weeks at least and that the Xbox is nearly always in third place. And if you had checked yourself you wouldnt have bothered putting your response lol.

Is the Kinect good for xbox and gaming overall: Yes and of course it has added sales because this is entirely Microsoft's focus now. I look forward to the innovation it will bring down the line and how it will benefit innovative game play ideas.

But that same 50 million on advertising, and all of the R&D, manufacturing costs etc could have been re-directed to an approach which developed new games for the 360. First party exclusive games.

Which approach would have been a bigger shot of adrenaline is a question which could really never be answered.

All i know is that its obvious microsoft is looking at Kinect to maintain the 360 until their next system comes out.
There has been a serious drought of anything 360 lately (in my eyes) and I really just want them to announce the new system as soon as possible.

This is not a good feeling to have.

The Wii had a recent price cut and PS3 sells more in japan then 360.........

fact remains the 360 is having year over year growth because of kinect.

I thought everyone predicted it would be down YOY(not that predictions are always correct though...)?

OT: I agree  that the Kinect helped drive the 360's sales, but would like to hear an good arguement stating otherwise. :P