I enjoy hearing the achievement/trophy sound come up every now and then during gameplay....but in determining of a game purchase, I really dont care

I want to say something between very important, and important. I do base my gaming on trophies/achievements, but not drastically.

For example, if there is a game I really love to play, I will replay it again to get all, or as much of the achievements/trophies as I can. If the awards are easy enough, I will even complete/platinum a game.

So games like Fallout and Oblivion, where you get almost every award by completing side missions and DLC, I will do. Something like Uncharted I will collect all the collectables, and beat it on Crushing. Same with Gears of War and Halo, except I'll also work on the multiplayer achievements too. Awards also bring me back to rewarding games like Splinter Cell: Conviction. Despite the age, you really want to complete the title.

However I won't play an RPG twice to get all the awards, once you beat the game you don't really want to put in another 50 hours, at least not anytime soon. So for these games I just get as much as I can as I go along. There are exceptions, I beat Mass Effect 2 twice because DLC justified a second play through.

However I won't pick and choose which games to play based on awards. I may play a PS3 game with trophies over one without them, but generally I play whatever game I like at the time.

In the end, awards are a nice competitive addition to games. I hope Nintendo adds them to Wii U, and maybe gives you Wii points to buy games with them. That would be nice, getting rewarded for playing games.

I thinks trophies are a nice feature but isnt always necessary to do them. But it has help me play more from a single game thus getting more value out of it. As well it allows players to explore and do things they might never have thought of existed in the game. I personally just like to platinum games i really enjoy though some trophies for certain games are a bitch...effing SF4!!!!

I base my game purchase in trophies... no trophies = no buy for me.

There are just few exceptions (games I brought without trophies).

They are awesome. I will buy games with trophies over games without trophies unless the gap in quality between the titles are large.

Not at all...

I think they're more annoying than rewarding.

i only notice them when i get them

I prefer trophies over achievements, but I always strive to get both of them, which is something I am not proud of. It's sort of like an addiction I want to crush. I don't mind collecting trophies and achievements after completing the game, it adds replay value, but recently I have been playing through games I'm not really interested in just to earn trophies.

Couldn't have put it better, it's the sound, the sound is the addictive drug! =P

True that!