for me its Rage, I've been looking to play that game since it was announced, and now its finally close to release, I can't wait
Resistance 3 also isn't getting much attention, I can't wait to see what happens and the media isn't giving it that much coverage since its all CoD vs Battlefield 3 right now
and Heroes 6, I can't wait to play this game, Heroes 5 was alright, but Heroes 3 is the best