Mainstream to the casuals:
Is this how COD became huge?
The Call of Duty franchise has become a dominant force to be rockened with. With record breaking opening sales, there is no doubt that Modern Warfare 3 will become an instant hit. Modern Warfare 2 and Black Ops even hold the top spots on the PS3 and 360 in sales terms.
One might believe (which I did) that this franchise was strong among frequent players and as we refer to 'hardcore' gamers. I was surpised to the responses I got from my classmates about this video game franchise.
One of my friends, Daniel, is a fan of shooting games and he plans on joining the army, seems like a perfect match. When I asked him if he would continue to buy a new Call of Duty annually he smiled and responded 'yeah why wouldn't I?'.
Just Dance is also a popular series that is mentioned during school or via facebook. I asked the same people who play Just Dance if they have played call of duty and their reaction told it all. They had an eccentric joy talking about it. Most of them said that they play along side their siblings and are active during online play. It was a surprise to learn that a huge percentage of females play Call of Duty. This is a demographic segment that is stereotypically not seen being active in violent video game play.
The universal response goes to show that Call of Duty reaches beyond core gamers, it reaches out to an audience that usually are not active in online console gaming or shooting games at all.
Take notes video game developers and companies (Nintendo), you can attract the casuals despite having a mature oriented game. You also need hype and a huge marketing push :)