Epic's Bulletstorm only launched a couple weeks ago, but it's doing quite well for itself, according to Epic Games President Mike Capps. The shooter has clearly captured the attention of core gamers, as retailers were quick to put in reorders.
"We got a reorder on day one from one of the big U.S. retailers that focuses on games," Capps told us during GDC, likely referring to GameStop. "So that was a pretty good feeling."
He added, "[Launching a new IP] is really hard. I read something that less than 1% of console games this generation launched as new IP sold a million units. So if you don't sell a million units you lost money, basically. I'm pretty confident we'll be on the good side of that [1 million] number. I'd rather sell Gears-type numbers that'd be fantastic."
We also asked Capps if the controversy surrounding Bulletstorm (generated by Fox News) ultimately gave the game more exposure and helped sales. "There are two ways to answer the question. The first is what it does for Bulletstorm and the second is what it does for the industry. For what it did for Bulletstorm... yes, there were people who were very excited about any attention at all. For a game that's over-the-top, they probably helped sell more units than they convinced people to pick at us," he said. "What was most exciting about it for me [was the reaction from the media in the industry defending us]. Every journalist said this Fox report is junk... It's wonderful to see a media that's defending free speech."
"As for what it does for the industry as a whole I think it's terrible. There are people who really respect Fox News' opinions and look at that and are [convinced that video games are bad]."