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Forums - Sony Discussion - Sony: We've Learnt From High PS3 Price Point

Mr Puggsly said:

Thank you for explaining the business to me.

But I think you're wrong, they aren't taking a loss on the phone. I'm not under the illusion those phones are actually worth $400-500. A friggin laptop only cost like $300 nowadays. Hence, those phones are likely being sold at a profit even with reduced contract price of $200.

The phones don't cost $200. That is a marketing gimmick. It's just a down payment. The cost comes by paying $200 $2000=$2200. 



Anyone can guess. It takes no effort to throw out lots of predictions and have some of them be correct. You are not and wiser or better for having your guesses be right. Even a blind man can hit the bullseye.