SpartenOmega117 said:
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Yes, thank you!
| Ail said: Calm down. Before commenting on revenue numbers you need to understand them.......... The reason of the loss is defered revenue and stock options based compensations. They defered over 1 billion$ of revenue to later quarters... Non GAAP results : 2.55 billions revenue, 655 million$ revenue....... Basically for they incured the marketing costs for Cataclysm and Black Ops this quarter but defered most of the revenue for the following quarters. This is the same reason every year why they loose money on the biggest quarter of the year but make a load of cash in Q1 and Q2 where they don't release any software.......
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Thank God someone understands and explains GAAP and non GAAP.
| Ail said: Calm down. Before commenting on revenue numbers you need to understand them.......... The reason of the loss is defered revenue and stock options based compensations. They defered over 1 billion$ of revenue to later quarters... Non GAAP results : 2.55 billions revenue, 655 million$ profit Basically they incured the marketing costs for Cataclysm and Black Ops this quarter but defered most of the revenue for the following quarters. This is the same reason every year why they loose money on the biggest quarter of the year but make a load of cash in Q1 and Q2 where they don't release any software....... |
That makes sense, will be interesting to see the numbers in Q1 and Q2 then, and yes I have missed out the M after 233. Activision has not only lost less than a new PS3.
Disconnect and self destruct, one bullet a time.
| badgenome said: They lost $233.00? |
ROFL
| Ail said: Calm down. Before commenting on revenue numbers you need to understand them.......... The reason of the loss is defered revenue and stock options based compensations. They defered over 1 billion$ of revenue to later quarters... Non GAAP results : 2.55 billions revenue, 655 million$ profit Basically they incured the marketing costs for Cataclysm and Black Ops this quarter but defered most of the revenue for the following quarters. This is the same reason every year why they loose money on the biggest quarter of the year but make a load of cash in Q1 and Q2 where they don't release any software....... |
Beat me to it.
| Ail said: Calm down. Before commenting on revenue numbers you need to understand them.......... The reason of the loss is defered revenue and stock options based compensations. They defered over 1 billion$ of revenue to later quarters... Non GAAP results : 2.55 billions revenue, 655 million$ profit Basically they incured the marketing costs for Cataclysm and Black Ops this quarter but defered most of the revenue for the following quarters. This is the same reason every year why they loose money on the biggest quarter of the year but make a load of cash in Q1 and Q2 where they don't release any software....... |
Glad someone put this as I really couldn't be bothered to explain that :P.
Activision do this every year for some reason, they didn't really lose money... they just chose to lose it this quarter so they can post big profits later 0_o.
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