Yeah, that was a pretty horrible ad.

I suppose it did it's job though,  letting the viewer know that it's a gaming oriented phone. But still, it was just... weird.

Well it already seems to have caught the attention of millions, including yourself, and it appears to be memorable, so I'd say it's done it's job.

This ad was crap.

And don't get me started on publicity, because publicity =//= sales.

The PSP got a lot of publicity because of the faked PSP christmas ads, nevertheless the sales didn't magically skyrocket.

Good Ad.. And it certainly served it's purpose judging from the above.

It's weird enough that you remember it. It managed to advertise it's product, and it kinda did say that phones that came before were inferior to this one...

Job well done.

yes they did, the PSP sales were tremendous early on. 

Yeah, but only early on, when nobody knew they were faked.

i dont' think it did.

i saw on this site something about a psp phone and was like what, i watched every commercial and don't recal seeing anything.  hell i would rewind if i thought i missed one, or to see it again

and it wasn't until i saw the clip on here that it was first time.  somehow i missed it completely.  maybe i subconsciously ignored it cause it wasn't interesting and didn't look new or something.  but i doubt anyone is talking about it at the water cooler today.

Now just tell me what games it will play SE!!! I want to know if it is worth the £200 that it will probably cost me to play an XPERIA Play if I sell my x10

I kind of liked it. Odd...a little creepy...but liked it. Kinda cool at the same time.

Reminds me of the Dreamcast thief ad from 12 years ago.