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Forums - Sales Discussion - Square Enix sales slide 28%

Square Enix sales slide 28%

Role-playing game giant's revenues, profits dip dramatically in first nine months of fiscal year; president touts changes to choose titles more wisely

It's unfortunate that Square Enix pushed the release of Deus Ex: Human Revolution into its next fiscal year, because the company could use a little divine intervention these days. The publisher today announced its financial results for the nine-months ended December 31, 2010, revealing steep declines in both sales and net profits.

Through the first three quarters of its fiscal year, Square Enix touted sales of ¥98 billion ($1.2 billion), a 28 percent slide year-over-year. Net income fared even worse, as the company's ¥1.8 million ($22,000) in profits was 77 percent lower than for the same period the year before. In a statement accompanying the release of its figures, Square Enix president Yoichi Wada offered a reason to expect improvement in the future.

"Responding to intensifying competition in the console game market, the company has implemented organizational changes in the third quarter while also working to better select and further strengthen our most competitive titles," Wada said.

Wada also pointed to the publisher's efforts on PCs and smart phones as performing well. Specifically, he touted the 700,000 sign-ups for December's launch of the virtual community portal Nicotto Town, as well as a strong performance from the company's collaboration with Yahoo Japan, the online sim Sengoku IXA. The publisher made no mention of Final Fantasy XIV, the massively multiplayer online role-playing game that launched on PCs in late September.

Square Enix also reiterated the lowered full-year forecasts revealed when it delayed Deus Ex into its next fiscal year. For the year ending March 31, the publisher is expecting to post net income down 90 percent to ¥1 billion ($12.26 million) on sales down 32 percent to ¥130 billion ($1.59 billion).

http://www.gamespot.com/news/6297446.html



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sakaguchi really needs to come back



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cloud1161 said:

sakaguchi really needs to come back


Sakaguchi had focus and passion in his works.  The current SquareEnix, not so much.



Maybe now they'll bother to make their games decent 



LivingMetal said:

"Responding to intensifying competition in the console game market, the company has implemented organizational changes in the third quarter while also working to better select and further strengthen our most competitive titles," Wada said.

Ah PR speak, the art of talking a lot while saying absolutely nothing...



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Not many games came out in that period. The next few should be better with games like Dissidia 012/Type-0 and XIII-2.



LivingMetal said:
cloud1161 said:

sakaguchi really needs to come back


Sakaguchi had focus and passion in his works.  The current SquareEnix, not so much.


unlike Wada who is so hell bent on making SquareEnix an sudo-american game company.



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theyll do much better this year



don't think duex ex is the game that will save them.  i could be wrong, maybe it will sell a crap load more than i think.

but its square's own damn fault.  Taking too long on development for what end up being not complete games.



man what happened to Square at the turn of the millenium Square and their games were my favorite thing in the video game industry, now they are just an after thought for me its sad really :(