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Forums - Sony Discussion - Sony makes "dumbest business moments" list...twice

Black Hand on 17 December 2007

Source - http://www.gamesindustry.biz/content_page.php?aid=31608

 "Dead goat, Manchester Cathedral bring unwanted attention

Sony has made Fortune's annual "101 Dumbest Moments in Business" list not just once, but twice, for 2007.

The company first made the list for its European promotion of God of War II at the foot of the Parthenon.

Guests were invited to pull live snakes from a pit, be fed grapes by topless hostesses, and reach inside the still-warm carcass of a freshly slaughtered goat to eat offal from its stomach.

The company also made the list for using Manchester Cathedral as the setting for a shootout in Resistance: Fall of Man, prompting criticism from the Church of England.

Sony wasn't the only videogame company singled out by Fortune. Microsoft was also listed due to its public relations firm sending a 13-page background dossier about a writer, meant for executives, to the writer himself."

 



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leo-j on 17 December 2007

Didnt microsoft say that sony was just a gaming company? (Bill gates)



 

mM
Bladeneo on 17 December 2007

Sony have done more than that; Releasing that Lair book with unedited filler text for example.

Regardless, the church controversy helped resistance by boosting its sales again.



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Famine on 17 December 2007

The dead goat thing was certainly done distastefully, but the whole Manchester Cathedral debacle shouldn't be on that list. Church officials believed the game inhibited too much violence, even though that violence was directed at a genocidal alien life-form.



Entroper on 17 December 2007
Famine said:
The dead goat thing was certainly done distastefully, but the whole Manchester Cathedral debacle shouldn't be on that list. Church officials believed the game inhibited too much violence, even though that violence was directed at a genocidal alien life-form.

I would think church officials would be happy about a game that inhibits violence.



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SuperDave on 17 December 2007
Black Hand said:

Guests were invited to pull live snakes from a pit, be fed grapes by topless hostesses, and reach inside the still-warm carcass of a freshly slaughtered goat to eat offal from its stomach.


lol wtf? how did I not hear about this, and in what way did they think that would be a good idea?

I can just picture that boardroom pitch

"Alright, I was up late last night drinking Absinthe...er coffee and I had this vision of goat carcasses and naked women, how can we work this into our ad campaign"



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myths n legends on 17 December 2007

they earned it



Steve 3.2 on 17 December 2007

Only twice?



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TheBigFatJ on 17 December 2007
leo-j said:
Didnt microsoft say that sony was just a gaming company? (Bill gates)

Yes.  It's far from the most stupid thing Gates said, but it is another example of how disconnected Gates is from reality, and how little he understands the business situations he's in.  He's also predicted that the Internet wouldn't be popular among home users, he predicted that Microsoft would solve the spam issue and that people would go into the year 2006 with spam as a thing of the past (he obviously didn't understand the political, social and technical aspects involved), and he's said a host of other stupid things. 

It's funny that he suggested Sony did nothing more than games considering that Sony has about 10x the breadth of business Microsoft does (and infinitely more style than MS), but it is quintessential Bill Gates. 

If he can't steal innovation, he doesn't understand it.



mancandy on 17 December 2007

How is having topless hostesses feeding me grapes a bad thing?



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