UKIE "PS360 UK 2010 2.3 million" VGChartz = 2.6 million.

Forums - Sales Discussion - UKIE "PS360 UK 2010 2.3 million" VGChartz = 2.6 million.

So, at first glance it looks like we've overtracked PS360, either or both, in the range of 300k. But I delved into the figures given and it seems we're spot on to the nearest 10k.

Here is the link to all the data - http://www.gamasutra.com/view/news/32265/2010_Marks_Second_Consecutive_Year_Of_Sales_Decline_For_UK_Retail_Games_Market.php

Here are the important bits:

Xbox 360 led hardware revenue, generating £232 million ($361.6 million), edging out PlayStation 3's £229 million ($357 million) for the year.

Total combined unit sales for the two consoles was 2.3 million, flat compared to 2009. UKIE did not provide sales figures for Nintendo Wii or handhelds.

I believe Kinect and Move bundle revenue isn't counted here.

Here is what we have for 2010:

X360 - 1,600,000
PS3 - 975,000

So if we look at the revenue side of things, they have £230 million for the PS3.

PS3 only has one sku, £250.

At £250, £230 million revenue breaks down to 920,000 PS3's. So 55k less than we have.

Revenue for 360 is also £230 (rounded) but the 360 has 2 main skus, £150 and £200.

At £150, £230 million revenue breaks down to 1,400,000 360's. 220k less than we have.
At £200, £230 million revenue breaks down to 1,150,000 360's, 370k less than we have.

It's likely, been quoted as, and fair to say 360 sku sales are half and half, right down the middle. Putting the average 360 price at £175.

At £175, £230 million revenue breaks down to 1,275,000 360's, 245k less than we have.

If we look at both then PS3 figure and the mean £175 360 figure, consoles sold to make the 2.3 million arrives at 920k for the PS3 and 1.275k for 360, = 2.2 million. almost spot on, sales maybe 45%/55% for the 360.

So we arrive at 2.3 million without factoring in Kinect and Move bundles, which are £250 and £300 for respective 360 skus, and PS3 Move skus from £300 onwards.

360 sales from the week Kinect debuted to the end of the year stand at 650,000 for the 360. It's been widely reported in the U.S that half of the 360's sold over the Nov/Dec period were Kinect bundles. Due to the similarities to the U.S it's very much likely the same. So 325k of those 650k 360's sold were Kinect bundles. If we add that 325k to the 1,275k we got earlier .... we come to 1.6 mill. Spot on with our figures.

For those Kinect bundles to have been counted in the revenue, we would have to add £100 to 325k X360's sold, assuming 50% of the kinect bundles were 4GB and the other 50% 250GB. That would contribuit a total of £32,500,000 revenue to the £230 million.

So, we have £200 million revenue attribuited to non bundles consoles for the 360, at the mean £175 price this gives us 1,165m 360's plus the 325k totalling 1.5 mill for the 360, 100k short but given the 360 has 4 skus, it's not hard to imagin the cheaper skus did better than the more expensive ones, perhaps 55% to 45%.

For PS3, much like the U.S again, there have been reports Kinect bundles have outsold PSmove bundles 5:1. Given the circumstances surrounding Move and Kinect, with Move appealing more to the current userbase, and Kinect expanding to the blue ocean, this isn't really a surprise, most Move sales are standalone. So 1:5 of 325k is 65k. But PSmove did launch 6 weeks earlier than Kinect, so is PS move did 65k bundles in Nov/Dec it's likely it did around 35k in Sep/Oct (a smaller period as well as not having the holiday boost.) These 100k move bundles add on average £50 per PS3. So that's £5 million towards PS3's £230 million revenue. So £225 million of PS3's revenue was standalone PS3 HW.

£225 million revenue from standalone PS3's puts it at 900k units, plus 100k move bundles. A total of 1 million.

So combined with standalone and bundles we get 2.5/2.6 million consoles sold on the revenue given. However that doesn't match their 2.3 mill estimate, for the 2.3 mill estimate to be correct it only makes sense when you take away all Kinect and Move bundles, then it adds up to 2.3 mill perfectly AND the revenue matchs.

Furthermore, the same company report the 360 was only 50k behind the DS for 2010 sales. So to have 2 or 1 of the HD consoles overtracked, specifically 360, would have a knock on affect to all our UK data, and I don't see it all being off on this scale.

My good friend Squill also points out, this isn't chart track, so could be internal estimates, polling method used or such.


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Will we have a confirmation of some sort at some point? It is possible for VGC to have messed up this hugely, even if it is unlikely.


“These are my principles; if you don’t like them, I have others.” – Groucho Marx

Uhhhh, mind meltdown. I read all of that, despite doing maths at A level I still feel braindead. But I think I see where you're coming from. But I don't know, I think 360 having so many frigging SKU's on the market means that a 100K can offset your calculations by 5 million.

Disconnect and self destruct, one bullet a time.

I'm trying to figure you how you calculated more total consoles sold when including Move/Kinect than when not including it, given the total revenue remained the same both times.  Including bundles should increase the average price of a console sold, thus decreasing the total number of units sold per the total amount revenue.

I think BHR already posted this a few weeks back,  looks like VGC is pretty accurate to me.

I'm not really here!

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UK TOP 50 2010

1) Call of Duty Black Ops PS3/360/PC/Wii
2) Fifa 11 PS3/360/PC/Wii/PS2/DS/PSP
3) Just Dance Wii
4) Red Dead Redemption PS3/360
5) Wii Fit Plus Wii
6) Just Dance 2 Wii
7) Assassin’s Creed: Brotherhood PS3/360
8) Wii Sports Resort Wii
9) Halo: Reach 360
10) Battlefield: Bad Company 2 PS3/360/PC
11) Call of Duty: Modern Warefare 2 PS3/360/PC
12) Medal of Honor PS3/360/PC
13) Gran Turismo 5 PS3
14) Need For Speed: Hot Pursuit PS3/360/PC/Wii
15) New Super Mario Brothers Wii
16) Fallout: New Vegas PS3/360/PC
17) F1 2010 PS3/360/PC
18) 2010 Fifa World Cup South Africa PS3/360/PSP/Wii
19) Mario Kart Wii
20) Lego Harry Potter: Years 1-4 PS3/360/PSP/Wii/PC/DS
21) Professor Layton and the Lost Future DS
22) The Sims 3 PS3/360/Wii/PC/DS
23) Super Mario Galaxy 2 Wii
24) Wii Party Wii
25) Toy Story 3 PS3/360/Wii/PSP/DS
26) Aliens Vs Predator PS3/360/PC
27) New Super Mario Brothers DS
28) Fifa 10 PS3/360/PC/Wii/PS2/DS/PSP
29) Final Fantasy XIII PS3/360
30) Bioshock 2 PS3/360/PC
31) Mass Effect 2 360/PC
32) Fable III 360
33) Just Cause 2 PS3/360/PC
34) Kinect Sports 360
35) Dead Rising 2 PS3/360/PC
36) Pro Evolution Soccer 2011 PS3/360/Wii/PS2/DS/PSP
37) Gran Theft Auto: Episodes From Liberty City PS3/360/PC/
38) Mafia II PS3/360/PC/
39) Lego Batman: The Video Game PS3/360/PC/Wii/PS2/DS/PSP
40) Forza MotorSports 3 360
41) Tom Clancy’s Splinter Cell: Conviction PC/360
42) Sonic and Sega: All Star Racing PS3/360/Wii/DS
43) Michael Jackson: The Experiance Wii/DS/PSP
44) Football Manager 2011 PC
45) WWW Smackdown vs Raw 2011 PS3/360/PC/Wii/PS2/DS/PSP
46) James Cameron’s Avatar: The Game PS3/360/PC/Wii/DS/PSP
47) Heavy Rain PS3
48) Mario & Sonic at Olympic Winter GamesDS/Wii
49) Art Academy DS
50) Assassin Creed II PS3/360/PC/

Seece said:

PS3 only has one sku, £250.

The PS3 has always had two skus, the 120/160GB and the 250/320GB

Heavy Rain above God of War 3.. :O

Any idea how much the sales is for 50th title.. ?

Seece, seems like you're grasping at straws here. The article clearly states 2.3 million consoles sold, no amount of calculations from your part will get that number up to 2.6 million.

There is however one thing that could explain the difference with Vgchartz. Charttrack tracks about 90% of the market. (at least they used to, don't know if that number still holds up) That 2.3 million might be the raw number they tracked. Extrapolating for the whole market would increase the number by about 10% and get it over 2.5 million. If that's the case the difference is solved.

Your canculations are way off, there is no doubt 360 is overtracked in UK. Sony already said PS3 passed 4 million in UK.