Be afraid Apple .... Ok maybe not
Also notable: these appear to be new hardware builds that feature refined touch surfaces -- notice the engraved circles -- along with PlayStation-themed and Xperia logos at the bottom (notice the telltale square, triangle, X, and circle shapes). The screen shots call out a model number of R800i, which has previously been associated with the Zeus... so this is definitely lining up nicely.
http://www.engadget.com/2011/01/04/sonys-playstation-phone-xperia-play-caught-hanging-out-with-a/