Still im not conviced about the OP
You take away all Nintendos first party exclusives, i dont think it would be the current world leader, and if you took the PS3 ones away i dont think it would be still going.
I think people stay for the 3rd party quality games, but initially most buy for the exclusives, people arent running out to buy wiis this xmas for Black ops, there doing it for the exclusives like Wii Sports.
And same for MS, sales are up dramaticly this year because of exclusive kinect and Reach.