If you, like me, read numerous online articles about gaming, no doubt you will have noticed the abundance of Wii-related "tragedy" stories in the media. Just in case you don't, here's some examples;
http://www.theprovince.com/technology/Peak popularity wistful memory/3946061/story.html (past its peak, unpopular, no Wii sales in 2 months)
http://news.cnet.com/8301-13506_3-20024780-17.html (360 sales eclipse Wiis, bad news for Nintendo, continuing to fall to new lows)
http://wildcat.arizona.edu/wildlife/we-want-games-not-gimmicks-1.1824283 (Nintendo is stuck in the past, stale, Wii is a toy)
http://www.foxnews.com/scitech/2010/12/07/worst-tech-gadgets-return/ (Return the Wii, no need for it, avoid giving, return it ASAP)
As well as countless others (I did a check on Google and over 200 of these similar articles have been released in the past month), including top industry heads dismissing it as a "gimmick" and as a "toy"
So, what should Nintendo do to counteract this failing, and what should Nintendo have done? In reality, when I think of this, it becomes very difficult for me to think of anything after "HD", and maybe "online" (which, if you play Monster Hunter regularly, or a similar game, you will know is much better now than it used to be)
But, are these things real "deal-breakers"? Would Nintendo have sold millions more Wiis if it were in HD and had better online capabilities, which would no doubt have caused a massive price increase and maybe even a yearly-online subscription? I doubt it, and, as I said, they were hardly deal breakers!
People, you need to remember that the Wii has been the market leaders for, well, pretty much since it was released. Its low price, simple-to-use interface and new gimmick revolutionised the gaming world, so much so the past few years the other companies have been playing catchup. The Wii has been out now for over 4 years. Do we really expect with no price cut, and no redisign for it to sell as well as it has already, breaking countless previous sales barriers? Unlikely. Nintendo has shown with Black Friday that they are still king, breaking their previous sales numbers in America and being the only console to sell over 1million in that week (home consoles)
There is much for Nintendo to do, and call me a conspiracy theorist, but I think it has been their plan al along. This is my expected timeline;
2006: Launch Wii with Wii sports at £180, heavily advertise new feature, launch with Zelda game to keep fans happy
2007: Release a batch of core-Nintendo IPs (Metroid Prime 3, Super Mario galaxy) to keep fans pleased, lure in more fans and advertise it as a "casual" machine for anyone of any age
2008: Release more "casual" games to the market, (Wii Music, Animal Crossing, Mario Kart), contact 3rd parties to talk about exclusivity with certain games
2009: Continue the casual selling and feel in the west (wii sports resort etc.), make the Wii more "hardcore" in the east (Monster Hunter Tri etc.). Cut price to £130 for sales boost. Release NSMBWii but advertise it as family-friendly to capture both demographics.
2010: Form collabaration with certain 3rd parties (capcom, Square, Monolith) in order to get exclusives which are more "mature" (Monster Hunter, Dragon Quest X, Xenoblade, The Last Story, Goldeneye etc.), improve services online, produce more Nintendo classics (Super Mario Galaxy 2, DKCR, Kirby Wii) to attract the core franchise back. Make this more apealing with bundles of "evergreen" titles to persuade potential buyers
2011: Cover Move/Kinect by attacking their market. Announce Resident Evil 6 for Wii, release TLS in east, then west, release Xenoblade in west, release more core Nintendo franchises (Zelda, Kid Icarus) during 3DS launch. Cut price in July, then announce a Wii-succesor in November/December. Request 3rd parties to release their last wave of games. Advertise these to the "casual" audience to gain more skill in gaming. Cut price to £99
2012: Release Wii2 almost exactly one year after 3DS, with a similar lineup. Cut price of Wii to £80, add more bundles. Release vitality sensor with WiiRelax. Release numerous games for both consoles (mari, Metroid, Classic Nintendo franchise) to keep both camps happy. Advertise Wii2 heavily, making sure it relates to original Wii.
2013: Discontinue Wii support, expect sales of between 115-120mil WW by 2015.
So, at least in my opinion, the Wii is doing perfectly fine. Doomsday stories like the ones above demonstrate just how poorly the press know the medium. It is likely, remember, the Wii will be behind the 360 by around 3mil by years end. That's 3mil behind with no hardware redisgn, no mega selling game, no price cut, no new attachment etc.
Nintendo will be perfectly fine with this year. Nintendo will be on top next year. Press releases and other mediums need to realise how well the Wii has done (remember, it was predicted to sell <30mil WW LT, and bust Nintendo), and stop calling doomsday when the sales inevitably decrease.
Do you agree? Comment below! Also, if you like this and there is a good response, I may make this a regular item from me! We shall see
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