Following stories from both Sony and Microsoft that the Move and Kinect are suffering shortage issues, analyst Michael Pachter has told IncGamers both firms are telling customers this in order to ‘spur demand’.
When we asked the Wedbush Morgan analyst if he believed the shortage issues were a marketing ploy to increase demand for Move and Kinect, Pachter told us: “Yes, I think both companies would very much like for consumers to believe that their devices are highly sought after and difficult to obtain. That usually works to spur demand.
“Sony shipped 2.5 million units in the U.S. and Europe, and their sales are nowhere near that level, so I'm not sure how they can reconcile the fact that units shipped far exceed units sold.”
Pachter went on to say Microsoft is managing the supply of Kinect better than Sony is with Move, stating: “I do think that Microsoft is managing supply a bit better, and keeping standalone Kinect supply tight to make sure that there is a steady supply through Christmas. They have shipped a lot of console bundles, to ensure that the eBay price doesn't get above $300 for the standalone unit, but supply of the standalone remains tight.”
He added he believes Sony are trying to follow Microsoft by making sure supply of the standalone Move is tight: “Sony are trying the same strategy as Microsoft with Kinect, making sure that there are plenty of bundles, but controlling supply of the standalone controllers.”
http://www.incgamers.com/News/26136/move-and-kinect-shortages-are-manufactured-says-analyst
Anyone can guess. It takes no effort to throw out lots of predictions and have some of them be correct. You are not and wiser or better for having your guesses be right. Even a blind man can hit the bullseye.
