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Retailers threaten to ban Steam games!

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http://www.mcvuk.com/news/41746/Retail-threatens-Steam-ban

‘We will refuse to sell Steam games’ blast High Street giants; Digital distributors losing customers to giant rival

The world's biggest digital distribution platform for games is under attack.

MCV understands that key retailers will drop titles that integrate the popular Steam service as fears mount that the service has a ‘monopoly’ on the download market.

Insiders say Steam, run by US studio Valve, serves a massive 80 per cent of the PC download sector. And retailers preparing their own rival platforms don’t want that share to grow any more.

Some of the biggest PC games – such as Call of Duty and Fallout – use Steam. But retailers are concerned that selling games with the tech built-in pushes users towards only buying games via Valve going forward.

At least two major retailers will demand that publishers remove Steam from their games – or they will not sell them in any form.

“If we have a digital service, then I don’t want to start selling a rival in-store,” said the digital boss at one of the biggest UK games retailers.

“Publishers are creating a monster ­– we are telling suppliers to stop using Steam in their games.”

The head of sales at a big-name digital service provider agreed: “At the moment the big digital distributors need to stock games with Steam. But the power resides with bricks and mortar retailers, they can refuse to stock these titles. Publishers are hesitant, but retail must put pressure on them.”

Gaikai CEO David Perry told MCV Steam could become the games-equivilent of iTunes, where it dictates the terms of the market, not the other way around: “Steam has made it so easy for everyone and they have lots of users. But how long do you wait before you take control of your own digital strategy? Like with iTunes, at some point it’s going to be too late.”

 

My view: Brick and Mortar retailers only have themselves to blame for the current state of things in PC gaming. They've had ample opportunity to support PC games and even introduce their own digital distribution platforms. It sounds to me like Steam's rivals (both digital and and standard) need to stop complaining and start competing.

Steam has been around since 2003. The reason it's so popular is because it's done so many things right over the last few years and improved vastly. From a rather small DD and MP service to the giant DD and community beast it is today. Where have these complainers been for the last 7 years? For most the answer can be summed up as M.I.A.



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I completely understand where the retailers are coming from. It is the equivalent of selling McDonnalds burgers in Burger King take out bags and sandwich wrappers. I support the retailers and hope they force these companies to remove Steam from the retail copies of the game. I have no problem with Steam personally, but I don't want to install Steam just to play a game I bought in a brick and mortar store or off of a website like Amazon.




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Good read! Saving for further discussion.



I agree with the logic...

but i'm gonna connect my games to steam anyways and i'm never planning on trying digital competition (don't want to section my gaming catalog)... so I really couldn't care less.

I do like having the hard copy of the games though.



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Oh no. Will they remove the half empty stand at the back of the shop with copies of Zuma's Revenge and Zoo Tycoon? Whatever will we do?

The retailers can get fucked. Steamworks is a superb solution for devlopers and publishers and the Steam store is head and shoulders above everything else. If they were so concerned about PC sales then they wouldn't have completely marginalised the platform over the last ten years or so.



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nordlead said:

I completely understand where the retailers are coming from. It is the equivalent of selling McDonnalds burgers in Burger King take out bags and sandwich wrappers. I support the retailers and hope they force these companies to remove Steam from the retail copies of the game. I have no problem with Steam personally, but I don't want to install Steam just to play a game I bought in a brick and mortar store or off of a website like Amazon.

I would agree with this if retailers had actually remained as a true rival to Steam. Most physical retailers have reduced the size of the PC shelf space, rarely advertise PC games and have had plenty of time to expand and at least start to compete in the DD area of the market.

The closest rival to Steam (in the UK at least) is Amazon as they competitively price their games.



Retailers are retarded and they deserve what they have coming for them. But I do see where they are coming from. I would be scared shitless if and try the dirtiest tricks in the book if i was getting my sorry, pathetic ass kicked by another distribution method.

On another note, I guess DD has grown enough for retailers to be scared for their profits. I guess the PC is dying even more quickly now, right?

Edit: P.S. Completely off topic here, but this is a great example of jsut why Capitalism works. It's not about making a better service for cheaper, because otherwise these retailers would make their own DD stores, it's about fucking your rival in any way possible. Customer be damned.



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Considering less and less retailers are stocking even major PC titles... who cares?



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Good. Everytime I look at a game at a retail outlet, I have to constantly look in the back to see if it's Steam integrated or not.



Understandable but waaay to late.

Steam could have been easily stopped by retailers a few years ago.

 

The question is where will I buy my games in the future that require steam ? Surely not via steam.