exactly. But thats a double edged sword because with consumer confusion and stocking both of these items next to each other theres no way to peg how adoption would be for one format. Until then ill just have to guess that, and this is what the threads about, Sony winning the format war would put BD drives into PC's, BD players in peoples home who want ot watch HD movies (which will be a bigger consumer base than the trade off of a PS3 without having a BD drive) plus  it would be clear to the consumer.......either way, hi def movies WILL NOT reach dvd levels, let me say that first, butwhat studios are looking for is a spark.....if we get one format DVDs wont go away, if ever, that doesnt make HDM a niche market, if DVD sales plus HDM sales > DVD sales before then its a win......it doesnt have to be HDM > DVD liek some want to make it out to be.

Plus everyone is forgetting about BD drives in PC as a storage medium....there is A LOT of fascets for BD other than home cinema viewing that sony would be capitalizing on. 

For Sony yes, definitely. They stand to profit a lot more through royalties and such of Bluray than they ever would had they followed the successful plan of the PS2.

However, if they lose both, then ouch.

I would basically continue a massive loss on PS3 throughout its life to ensure Bluray wins. Reap the massive rewards of the royalties of Bluray. Then bring out a much more cost effective PS4. In 10 years all departments would be happy and Sony would by much much richer, even worth more than Nintendo again.

The consumer is much more confused than most people here are willing to acknowledge. Consider the following:

(1) Many consumers are confused and think DVD is high definition, despite hearing that stuff is available on "DVD and High Def" or, even more confusing, "DVD and Blu-Ray"

(2) Those consumers don't realize that their expensive HD TV sets need an input better than composite and that their DVD player should be set to 16:9, not 4:3. Their screen is stretched, and when you fix it they "don't notice any difference."

(3) Many of them will not notice the difference between HD discs and regular DVD unless they were put side-by-side.

These people will notice, however, that they can get the DVD for $7.99 whereas the BD/HD-DVD cost $25.  Do you think they'll buy the expensive one? 

 well, to be fair, those prices ar pulled out of your ass Take comparitive titles people are intereste din......like Harry Potter or Pirates.....they are 19.99 on DVD and $30 in store, $24 on amazon not sure hwy you chose a price for a new release BD and a baragin bin DVD for your argument

The biggest confusion lies on HD DVD. People buy a new HD TV, come home and get HD channels....they think theyre TV is making thinks HD....thus, if they get an HD DVD movie, their TV will make it HD......Im sure it happens for BD too, but on a lesser scale as it doent have teh same logo and straightforward name, there is more reason for differentiation.

And again, this thread isnt about potential consumer adoption compared to DVD, its about how sony would stand if BD pulls through....even with consumer confusion NOW, in the long run software WILL come down, awareness will go up and confusion would be gone with one format. Throw on the PC aspect and Sony would greatly trade dominating the videogame market for a format they developed. 

I highly doubt that this example of an ignorant consumer would be sophisticated enough to look through an analyst's report to critically examine his analysis but hey you might surprise me.

look at it this way, of last gen consoles, worldwide they sold close to 200 million players and a little over a billion discs. of last gen home movie media, billions of players were sold and tens of billions discs were sold. capturing the home media market is a much bigger win. and i think you should also realize that when blu-ray wins, PS3 becomes more of a value, and when things increase in value sales pick up, which should begin closing the gap between the ps3 and 360, meaning that not only did sony capture the bigger, home media section with the ps3, but they also got 2nd in the console wars. i do think blu-ray is needed for next-gen gaming. i thnk devs are going to have lots of problems fitting things onto the 360 in the next 2-3 years. weve already begun to see it.

its not worth it, and your basing downloading on tec you see now...this war wont be over in the next year...it proably wont be over for at least another 2, mabye three....and by that time you will see tera byte drives on th shelves for cheap and it will be the standard for the off the rack pcs---so once again let me make it a point, things will be downloaded not bought in stores


and the comment about the bulk of music being bought in cds...yeah.....i would like to see some numbers to back that claim up

time will tell ( don't think the hddvd or bluray will be as succesfull ass dvd )

Put simply, if they had released the PS3 without blu ray they could have sold it for about $200 cheaper and at this point they would have double the sales easily and again they would have been the dominate console.

Behold. The Sony ass-lickers have spoken on the subject.