Success:
Multiplatform: going multiplat has never been so profitable
Failure
Exclusives...seriously after seeing sales for COD or Assassin creed tell me something more stupid than spending almost the same amount of money* to sell half of the copies.
*if not spending more...i suspect that trying to get the best out of a specific platform is more expensive than developing on one platform using half of its capabilities and then (crap)converting to the "poor sister" (either the PS3 or the X360 depending on the demographics)