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Forums - Sales Discussion - I Believe PS3 Will Be #1 Selling Console In 2011 What Do You Believe In?

In 2011-12 you can expect the Wii and 360 to get a price drop as well.. as each of these consoles becomes more technologically obsolete they will get much cheaper to produce.. Financially Sony is just now starting to see the PS3 make a small profit which hardly equalizes the losses of the last 4 years, but point is the shareholders will not want much or any price cuts that will minimize or even kill ( break even ) profits.. so Sony will be the least likely to make a price cut FIRST, but they will do it especially if MS does it..



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Nope. Wii will as usual, followed by 3DS ruling handhelds.



It's just that simple.

Jay520 said:
kain_kusanagi said:
Jay520 said:

IMO, I think Sony will drop the PS3 to $249 in 2011 and $199 in 2012. 

I don't know, It'll be close.


What makes you think that?

Sony only just recently started making a few dollars profit on each PS3 sold. Why would they want go back to losing money on each PS3 sold just to outsell the competition? They are making a profit for the first time since the PS3 was relreased so they have a lot of unprofitable time to make up for. Maybe, and this is a big mayby, by 2012 the PS3 will be cheap enough to manufacture that Sony can sell it for $249 USD. But they won't be at that next year or at $199 the year after that. I doubt they can knock a $100 USD of of production costs in just two years without a major redesign and that's not going to happen. They might reduce the internal parts a little, but we aren't going to get a PS3 Slim Mark II, that I can assure you.

They made a profit on the $299 PS3 back in APR 2010 . I think they can afford to break even on a $249 PS3 by  Fall 2011. That gives them about 18 months to cut their prices by $50. I don't know the specifics of the costs of hardware, but I think they can make that cut. Besides, I can't see the PS3 entering 2012 at $299.

Sony never said they were making $50 on each PS3. For all we know they're only just barely making more than breaking even now. April wasn't that long ago and I doubt there's another $100 of easily reducable manufactuing costs they can cut. As for you saying Sony can afford to break even, I don't think they want to. For the first 3-4 years of the PS3's life it lost them money hand over fist. After a few months of a little profit I just don't seem them willingly going back in the red. It's not like Sony cares about bragging rights and is willing to undercut MS to steal their way to 2nd place. As a business it's all about profit, right now they are profitable. Why risk losing profit when they are selling fine right now.

Maybe in a year, if the market forces their hand, they'll drop their price by a little. I don't see them dropping more than $50 unless MS goes lower or if Kinect really takes off. I agree that it's unlikely Sony will keep their price at $299 going into 2012, but I think $249 is much more realistic than $199. However I don't think it's going to matter becuase MS will drop their Arcade far below what ever Sony drops to while matching their price with the Elite. Nintendo would be forced to drop as well which would be super cheap. Sony knows any price drop they do will only cause them to lose money on each sale while doing nothing to outsell their competitors.

I just don't think people are sitting around waiting for Sony to drop to $199. People are doing what people always do. They are waiting for the killer game that forces them to buy the machine it's on. Some of those games are on PS3 and others are on Xbox 360 and Wii. The difference of $50 isn't holding PS3 sales back.



Nah, I expect the 3DS to dwarf the sales of the PS3 next year




kain_kusanagi said:
Jay520 said:
kain_kusanagi said:
Jay520 said:

IMO, I think Sony will drop the PS3 to $249 in 2011 and $199 in 2012. 

I don't know, It'll be close.


What makes you think that?

Sony only just recently started making a few dollars profit on each PS3 sold. Why would they want go back to losing money on each PS3 sold just to outsell the competition? They are making a profit for the first time since the PS3 was relreased so they have a lot of unprofitable time to make up for. Maybe, and this is a big mayby, by 2012 the PS3 will be cheap enough to manufacture that Sony can sell it for $249 USD. But they won't be at that next year or at $199 the year after that. I doubt they can knock a $100 USD of of production costs in just two years without a major redesign and that's not going to happen. They might reduce the internal parts a little, but we aren't going to get a PS3 Slim Mark II, that I can assure you.

They made a profit on the $299 PS3 back in APR 2010 . I think they can afford to break even on a $249 PS3 by  Fall 2011. That gives them about 18 months to cut their prices by $50. I don't know the specifics of the costs of hardware, but I think they can make that cut. Besides, I can't see the PS3 entering 2012 at $299.

Sony never said they were making $50 on each PS3. For all we know they're only just barely making more than breaking even now. April wasn't that long ago and I doubt there's another $100 of easily reducable manufactuing costs they can cut. As for you saying Sony can afford to break even, I don't think they want to. For the first 3-4 years of the PS3's life it lost them money hand over fist. After a few months of a little profit I just don't seem them willingly going back in the red. It's not like Sony cares about bragging rights and is willing to undercut MS to steal their way to 2nd place. As a business it's all about profit, right now they are profitable. Why risk losing profit when they are selling fine right now.

Maybe in a year, if the market forces their hand, they'll drop their price by a little. I don't see them dropping more than $50 unless MS goes lower or if Kinect really takes off. I agree that it's unlikely Sony will keep their price at $299 going into 2012, but I think $249 is much more realistic than $199. However I don't think it's going to matter becuase MS will drop their Arcade far below what ever Sony drops to while matching their price with the Elite. Nintendo would be forced to drop as well which would be super cheap. Sony knows any price drop they do will only cause them to lose money on each sale while doing nothing to outsell their competitors.

I just don't think people are sitting around waiting for Sony to drop to $199. People are doing what people always do. They are waiting for the killer game that forces them to buy the machine it's on. Some of those games are on PS3 and others are on Xbox 360 and Wii. The difference of $50 isn't holding PS3 sales back.

Absolutely. A $199 PS3 in 2011 is impossible and wild dreams.

It'll be X360 Arcade $179 and X360 250GB $249 and PS3 $249.



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I belive in santa clause, the easter bunny, and all that crap



I regret making this my username, I made this name when I was 13 years old

Life could always get worse, you could be a mod for Neogaf

MonstaMack said:

Nope. Wii will as usual, followed by 3DS ruling handhelds.

I think 360 may beat out Wii next year, depending on how Kinect's received.  Microsoft should have a solid core lineup to keep the base going too, with at least two 5m-plus sellers (Gears 3, COD7).

The only region I can really see PS3 selling most is Japan, and that's wholly dependent on when DQX releases.  



zzyoshiman said:

I belive in santa clause, the easter bunny, and all that crap


are you telling me they dont exist!!!!!!!!!!

noooooooooooooooooooooooooooooooooooooooooooooooooo!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

*kills himself*



Being in 3rd place never felt so good

i agree. i think Sony's massive 2011 exclusives list i by far the best this gen for any console, and with the move games also slated for release i don't see how the comp can compete?

the gap won't get bigger then the 5m we currently see leaving the end of 2011 sells a 3m unit lead infavor of Sony and PS3.



darthdevidem01 said:
Chrizum said:

Even if the Wii stops selling right now, the PS3 will never match it. So the answer is no.

Well re-read the thread title then

The first sentence in your post doesn't allow you to come to the conclusion in your second sentence.

Eat less donut's dude!

DONUTS HINDER BRAIN FUNCTION CONFIRMED!

(God, that was a poor joke.)