http://www.marketingweek.co.uk/item/58871/254/260/3

Nintendo, the gaming giant, has been forced to pull ads for its Wii console in the run up to Christmas as demand is already too high.

The campaign for Wii, created by Karmarama, will be replaced by ads for its handheld console, Nintendo DS.

The company says that it has been forced to pull the ads because retailers have been running out of consoles and it would be irresponsible to continue with the campaign.

A Nintendo spokesman says: "We have been running the campaign all year round, but we want to take a responsible stance this Christmas and not fuel demand."

Nintendo adds that, as the campaign is not seasonally themed, it can be put back to the New Year when the Christmas rush is over. The media planning and buying is handled by Mediaedge:cia.

One ad industry insider says: "You can tell what has been happening. They have a lot of spots on TV, but I am seeing more ads for the DS than I am for the Wii, so you can draw your own conclusions."

Although production has been stepped up to 1.8 million units a month, Nintendo says that it has not been able to meet the demand.

The game company has increased its forecast of the number of units it expects to sell in the year to March 2008 from 14 million to 17.5 million.

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 If it's possible, could someone edit the word "untamable" in the title and give it an "e"? ...It bothers me X_X

-.-

I missed the other thread in the forum topics. Lock/delete please, and sorry.

this is a differnent article, same story.
I find it funny how that this will turn in a better commercial than they could have ever made. I mean who has ever heard of a company not doing any advertisement... people will find out and that will create more demand...

Two kids watching television...

Kid one:  Oh my god look there is no Wii ad on tv it is awesome!
Kid two: Yeah it looks awesome now I want a WII!!!
Kid one:  Yeah lets go ask mom
Kid 1&2: MOM WE WANT A WII!
Mom:  What's that?
Kid two: It is that console with no ad on tv!!
Mom: Oh yes, I want to play it to!  You get it for Christmas :).
Kid 1&2: Thank you mom.

*later*
Kid 1&2: Hey look a PS3 ad on tv.
Kid 1: It sucks
Kid 2: yeah


....

Serious how can you create more demand with no ads? (I hope you don't say like the conversation  I just typed) 

The fact they are announcing no commercials will create hype, the kids in your conversation already want a Wii, like I said in the other post on this topic advertisement helps create demand, Wii already has demand, the lack of advertisement for a short period of time will not make people say "Gee I have not seen a Wii advertise, better take that off my christmas list"

Maybe I should have used the word Hype instead of Demand. (but Hype can create demand... that was my point the first time around)

^I am sure if they didn't ad it some people would not bought it especially customers who never play games normally.