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Forums - General Discussion - EU fines Sony 47M € ($69 million) for involvement in price fixing cartel

Thought I'd post this since it's relevant for the upcoming financial report for this quarter:

http://www.washingtonpost.com/wp-dyn/content/article/2007/11/20/AR2007112000360.html

BRUSSELS (Reuters) - The European Commission hit Sony Corp (6758.T) and two other Japanese producers of videotape with fines totaling nearly 75 million euros ($109.8 million) on Tuesday for fixing prices.

"Between 1999 and 2002, Sony, Fuji and Maxell managed to raise or otherwise control prices through a series of regular meetings and other illicit contacts," the European Union executive said in a statement.

Sony's fine was increased by 30 percent to just over 47 million euros after it obstructed the investigation, the statement said.

The fines for Fujifilm Holdings Corp (4901.T) and Hitachi Maxell Ltd (6810.T) were reduced by 40 and 20 percent respectively -- to 13.2 million and 14.4 million euros -- after they co-operated with the investigation.

"This decision sends two warnings to companies engaging in cartel activities," European Competition Commissioner Neelie Kroes said in the statement.

"First, the Commission can prosecute cartels effectively even without prompts from immunity applicants, and second, obstructing a Commission antitrust investigation leads to severe penalties," she said.

The Commission started an investigation with raids on EU subsidiaries of Sony, Fuji and Maxell in May 2002.

The raids found "abundant evidence of cartel activities" although a Sony employee refused to answer questions by EU officials, in breach of Sony's obligations, and another employee shredded documents during the raid, the Commission said.

Sony acknowledged its involvement only after receiving a formal charge sheet from the Commission, it said.

The cartel covered the two most popular professional videotape formats at the time -- Betacam SP and Digital Betacam which in 2001 had total annual sales of 115 million euros in the EU and other European countries.

Television stations and independent TV producers are the main customers for professional videotapes.

Sony, Fuji and Maxell, controlling more than 85 percent of the professional videotape market, "organized three successful rounds of price increases and endeavored to stabilize prices whenever an increase was not possible," the Commission said.

They also regularly monitored the implementation of price agreements and the evidence had details of 11 meetings at which the three companies organized their cartel, it said.

The fines were the first applied under new EU guidelines, which will generally increase such penalties for companies which fix prices or do deals to divide up markets.

(Writing by William Schomberg; editing by Dale Hudson)

 

Sony has replied with a press release:

 

http://www.sony.net/SonyInfo/News/Press/200711/07-131E/index.html

EU Fines Sony for Professional Videotape Activities in Europe

Today, Sony Corporation, Sony France SA and Sony Europe Holding BV were informed by the European Commission that it had taken a Decision fining those companies 47.19 million Euros for participating in a cartel from 1999 to 2002 in the professional video tape market in Europe. We have received a brief announcement, but do not yet have the full text of the Decision which we expect to receive in the coming days.

We are very disappointed by the conduct described in the announcement, which involved a small number of employees located in Europe. While the details still need to be confirmed in the full text of the Decision, Sony wants to make clear that it does not approve of or condone conduct of the kind described in the announcement. We are sorry that it happened and express our sincere regret.

Sony is committed to complying fully with all applicable competition rules, including the EU antitrust rules, and it did not contest the principal matters described in the Commission's announcement after they had been formally communicated to Sony. Sony does not, however, agree with the allegation that it obstructed the Commission's investigation. The incidents in question were inappropriate and regrettable, but did not amount to obstruction and had no material impact on the Commission's investigation.

Since the events in the Decision took place some years ago, Sony has reinforced its antitrust compliance policies and training, and has repeatedly made clear to its employees, as it does again today, that such conduct violates our basic principles of integrity and our code of conduct, is unacceptable, and will not be tolerated.



My Mario Kart Wii friend code: 2707-1866-0957

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Why is only Sony (out of the Big 3) the only that seems to get fined and sued all the time.



Generation 8 Predictions so far.....(as of 9/2013)

Console that will sell most: Nintendo Wii U

Who will sell more consoles between Microsoft/SONY: SONY

 

regin2005 said:
Why is only Sony (out of the Big 3) the only that seems to get fined and sued all the time.

Microsoft has also had its share of fines ;)

 



My Mario Kart Wii friend code: 2707-1866-0957

C'mon, there is no such thing as bad publicity!

That being said,
Their press release is utter nonsense...

"We are very disappointed by the conduct described in the announcement, which involved a small number of employees located in Europe."

COME ON...
I MEAN COME ON!!!!!!!!!!!!

Makes you wonder what dirty laundry is going to eventually come from the other camps.
"Wii is made from baby seals..."



Predictions For Last Full Week of Sales in 2010)

WII - 80.35 Million

360 - 43.88 Million

PS3 - 41.40 Million

More terrible predictions coming Jan. 2011!!!

Dang, the EU doesn't mess around with fines, just ask MS and now Sony.



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MS, now Sony, when is it Nintendos turn??



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Faxanadu said:
MS, now Sony, when is it Nintendos turn??

Nintendo was fined by the EU too, back in 2002:

http://news.bbc.co.uk/2/hi/business/2375967.stm

Nintendo has been fined 149m euros (£92.1m) by the European Commission for trying to rig the computer game market.

The firm and seven distributors have been found guilty by commission anti-trust officials of attempting to keep prices artificially high in some EU states between 1991 and 1998.



My Mario Kart Wii friend code: 2707-1866-0957

By the way, how much is Micro$ofts fine at the moment? Last time i checked, EU Comission upped the fine to increase for 3 million EUR per day.



Ei Kiinasti.

Eikä Japanisti.

Vaan pannaan jalalla koreasti.

 

Nintendo games sell only on Nintendo system.

are there no good guys in business?



Atari 2600, Sega Mega Drive, Game Boy, Game Boy Advanced, N64, Playstation, Xbox, PSP Phat, PSP 3000, and PS3 60gb (upgraded to 320gb), NDS

Linux Ubuntu user

Favourite game: Killzone 3

Scruff7 said:
are there no good guys in business?

LOL. Yes there are, but those guys tend to go bankrupt or stay as small companies.

Ei Kiinasti.

Eikä Japanisti.

Vaan pannaan jalalla koreasti.

 

Nintendo games sell only on Nintendo system.