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Forums - Nintendo Discussion - Activision brings back the old "Punch Nintendo" Ads with Blur

lapsed_gamer on 21 May 2010
woopah said:
lapsed_gamer said:
woopah said:
Viper1 said:
Doobie_wop said:
I thought it was funny, I'm even downloading the Blur demo now and I looked up some impression's and apparently the game's really good. I'm surprised the Nintendo defence force are getting so aggressive about it, it's an ad making a joke, get over it.

I think you'll note that very few are actual upset about it and most are more or less confused about the choice of selected competition (MK Wii) for the game than anything.

 

Sure, it's kinda funny but really seems to miss the whole notion of competitive advertising by targeting a game it's not even competing with.

 

 

the choice of mario kart makes a lot of sense. The game is a kart racer but with a realistic art style. So it's going 'hey look, we are just like mario kart except our weapons and cars are much cooler and real. You get the same fun as mario kart but without kiddy cartoony family stuff!'

 

 

 

otherwise people might think this game is some kind of racing simulator like forza or GT.  hell from the style alone people are going to think its like need for speed. It parodies mario kart since that is the most popular and well known game of the genre blur is in

But how am I supposed to know this from that ad?

OT: I thought the ad was pretty good... until "Race like a big boy."

 

maybe from the whole 'this is like mario kart but for REAL MEN' thing the whole advert has going on. Or the bit where one of the blur cars hits the one in front with a red weapon. Tho I agree this could have been done a lot better to make the kart elements more clear

The first is making the dangerous assumption that people who know nothing about the game are going to draw the same conclusions as people who work closely with it. This thread seems evidence otherwise with people stating the goal is to convince people not to play kart games.

The second is subtle and too easily missed.



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d21lewis on 21 May 2010

Well Mario Kart is years old so it's not going to affect that games stature or sales. I thought it was pretty funny. If anything, it will steer people away from Mod Nation Racers or Sega All Stars Racing since Blur is actually released on systems that have THOSE games. But then, I doubt if the ad will even do that. It's just a fun commercial and people need to lighten up.

Oh, and Toad IS gay. You know it. I know it. Toadette knows it. Nothing wrong with that.



jammy2211 on 21 May 2010

The game is aiming at an audience not on the Wii - so by taking a dig at the big Wii kart racing game you're not really alienating your target market are you? It pretty much plays right into the hands of the average teen to middle aged adult. I can see this advert being pretty successful, unfortunately the game is launching at a stupid time so could easily be forgotten.

But yeah, good marketing on their part and will probably get alot of people to take notice of this game against Split Second and MNR.



LordTheNightKnight on 21 May 2010

"The game is aiming at an audience not on the Wii"

That's not that helpful either. "We're much more awesome than a game you don't play anyway".



A flashy-first game is awesome when it comes out. A great-first game is awesome forever.

Plus, just for the hell of it: Kelly Brook at the 2008 BAFTAs

Cheebee on 21 May 2010

Nintendo is d0med?



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theRepublic on 21 May 2010

Wait, so Blur is a kart racer that looks realistic? I did not get that at all from the ad. What I saw was, "Don't by a kart racer, buy our realistic racer!"



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SaviorX on 21 May 2010

This did not really seem like a shot at Mario Kart specificallly, but rather at most Kart games.

Commercial was kinda lame though anyway.



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kratos3390 on 21 May 2010

hahahha that was an awesome ad. Idc though cause Blur is most being compared to Mario Cart. I think it's a good ad that gets its point across with humor as well.



theRepublic on 21 May 2010
RolStoppable said:
theRepublic said:
Wait, so Blur is a kart racer that looks realistic? I did not get that at all from the ad. What I saw was, "Don't by a kart racer, buy our realistic racer!"

There is no kart racer subgenre, it annoys that many people seem to think that there is one. The correct term is fun racer, the subgenre is defined by items that make races competitive even if the skill level of the players greatly varies. Since it's possible for anyone to win a race every now and then, it makes racing games more fun, just as the chaotic factor that comes with it. The fun racer subgenre isn't limited to karts, this wrong impression simply exists because the Mario Kart series is so popular that nearly every other developer who gives it a go also chooses karts as the vehicles for their game. Blur, for a change, tries to do it with real cars.

Maybe they should have focused on that in their marketing instead.  I had no clue it was anything but a racing sim from that ad.



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theprof00 on 21 May 2010

It's a combat racer aimed at teens. Teens like that "cool, rebellious" imagery.
It's likens itself to kart racers in gameplay and differentiates itself through style and tone.

The intent was pretty obvious.
The shields are up, and the psuedo-intellectual condescension is not doing a good job of hiding that fact.

Think about it.
Most kids and teens know what mario kart is. Be it the fact that their friends play it, it's owned by someone in their family, or they've heard about it online, or owned it in the past. The commercial offers a similar experience to mario kart, but different. The combat racer genre is underrepresented, and it's a shame that mario kart is really the only contemporary iteration. This commercial plays to that fact.

To respond to all the people remarking on how much better mario kart is, even if Mario kart, Super Mario, Zelda etc are the BEST games in their respective genres it's a shame if you only play those games. That's like never traveling outside the country you live in because you think it's the best.