Didn't they always?
PROUD MEMBER OF THE PLAYSTATION 3 : RPG FAN CLUB
NPD extrapolates to account for Wal-Mart numbers.
Currently playing on PS3: God of War III
Currently playing on Xbox360: Final Fantasy XIII
Currently playing on NDS: Chrono Trigger
Well Wal-Mart is by far the biggest seller for video games so thats good to know
Gilgamesh said: Well Wal-Mart is by far the biggest seller for video games so thats good to know |
Except it's wrong... Naughty Dog just misunderstands what NPD does to get it's Wal-mart numbers.
Or what "Market coverage" means.
Market Coverage means what percentage of the actual data you have in sales tracking.
Not what percentage of the market your numbers represent.
Kasz216 said:
Except it's wrong... Naughty Dog just misunderstands what NPD does to get it's Wal-mart numbers. Or what "Market coverage" means.
Not what percentage of the market your numbers represent. |
Exactly, what Naughty Dog is doing is kind of like a strawman argument.
people, just read the post by me, and the one right after mine and you'll see what NPD does.
Make note of the phrase, "Consumer Tracking" as this is different than the other term they use which is "Retail Tracking".
I can't believe people have taken this and twisted it. First you need to realize that no company tracks 100% of the sales. Every tracking firm tracks a small percentage and estimates about the whole population. The bigger the sample, the more accurate your predictions are. NPD has stated they do not track Wal-Mart, meaning they do not get numbers from Wal-Mart anymore. BUT, they still account for them in their sales numbers when estimating about the population, of course, and always have.
Brian ZuckerGeneral PR Manager, VGChartzbzucker@vgchartz.com
sega4life said:
So Wal*Mart DOES Count in NPD "NEW YORK, June 27, 2007 (Reuters) - Wal-Mart Stores Inc. (WMT.N) and research firm NPD Group announced an agreement on Wednesday in which NPD will provide the world's largest retailer and its Sam's Club unit with consumer tracking data." |
This is NPD providing Walmart with data, not the other way around.
The rEVOLution is not being televised
I just kind of thought that was a given. Why wouldn't they?
It's a decision by Wal-Mart. They used to provide NPD the data but several years ago (2003 or so) Wal-mart didn't renew their retail data contract with NPD and stated they'd no longer offer their sales data to tracking firms as a means to prevent vendors, product suppliers and competitors from gaining too much insight into the retailers business details.
The rEVOLution is not being televised