Maybe Sony and Nintendo don't think Apple is competing, but Apple sure thinks it is. Before you comment on it's all crapware, you're missing the point. The point is that they are deliberately making a comparison between platforms.
http://www.engadget.com/2010/04/08/apple-previews-game-center-social-gaming-platform-for-iphone-os/
Apple just announced Game Center, which is a social gaming network for the iPhone -- it sounds a lot like Xbox Live, actually. It's has a friend system, leaderboards, and achievements -- and we're guessing it'll blow up out of the gate, given how many games are on the platform. It's being previewed in iPhone OS 4 right now, and it'll launch later this summer. We're hunting for more info, we'll let you know!
Scott Forstall:
10:46AM "Our 6th tent pole is Game Center. This is a dev preview for OS 4. Gaming is extremely popular on the iPhone and iPod touch. We have 50,000 games. Let's compare that to the competition... the PSP and DS... we blow them out of the water."
10:46AM "We want to make gaming even better on the iPhone -- so we added a social gaming network."
10:46AM Wow. So Apple's got their Xbox Live. This is kind of huge. Achievements, leaderboards, match making.
Anyone can guess. It takes no effort to throw out lots of predictions and have some of them be correct. You are not and wiser or better for having your guesses be right. Even a blind man can hit the bullseye.