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Red Steel 2 - getting any advertising?

Forums - Nintendo Discussion - Red Steel 2 - getting any advertising?

I saw it air during the new episode of South Park, which is a pretty big deal. That show has a huge audience.



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kitler53 said:
omg - will nintendo fans every be satisfied? does every wii game have to have a GTA/halo level advertisement budget?

We're not asking for that level of advertisement, we just want the game to at least have a chance of selling good



kitler53 said:
omg - will nintendo fans every be satisfied? does every wii game have to have a GTA/halo level advertisement budget?

I believe the mentality goes: if a good yet edgy little title graces the Wii but fails to find an audience, it's ALWAYS the fault of the publisher for not spending more on marketing, even if the game was developed on an admittedly tight budget. 

The Red Steel 2 reception is looking eerily similar to NMH2, Motion Plus selling point aside. It can only mean that games like these will continue to be the rare exception to the normal fare on the Wii.

 



Yeah I've seen the TV commercial here in the US. It's kind of a silly one, but they point out the motion-plus feature which was cool.




greenmedic88 said:
kitler53 said:
omg - will nintendo fans every be satisfied? does every wii game have to have a GTA/halo level advertisement budget?

I believe the mentality goes: if a good yet edgy little title graces the Wii but fails to find an audience, it's ALWAYS the fault of the publisher for not spending more on marketing, even if the game was developed on an admittedly tight budget. 

The Red Steel 2 reception is looking eerily similar to NMH2, Motion Plus selling point aside. It can only mean that games like these will continue to be the rare exception to the normal fare on the Wii.

 

Oh please, Wii games are supposed to sell with minimum or crappy advertising? Ever notice anything that all the big Nintendo games have in common? Nintendo advertises them, they do it a lot and they do it well.

 

Secondly, what does NMH have to do with Red Steel 2? Red Steel 2 isn't edgy at all, it's a teens rated sword fighting game. Something a hell of a lot of people would want. Which is why even without advertising the game will do well in the long run, but not promoting the game is such a waste of potential.



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It is largely a technical exercise but feedback is appreciated.

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I was actually surprised to find out the other day that the game had already released here in Europe. If it wasn't for some thread here on VGC, I wouldn't even have know. Zero advertising, as far as I've experienced.



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Demotruk said:
greenmedic88 said:
kitler53 said:
omg - will nintendo fans every be satisfied? does every wii game have to have a GTA/halo level advertisement budget?

I believe the mentality goes: if a good yet edgy little title graces the Wii but fails to find an audience, it's ALWAYS the fault of the publisher for not spending more on marketing, even if the game was developed on an admittedly tight budget. 

The Red Steel 2 reception is looking eerily similar to NMH2, Motion Plus selling point aside. It can only mean that games like these will continue to be the rare exception to the normal fare on the Wii.

 

Oh please, Wii games are supposed to sell with minimum or crappy advertising? Ever notice anything that all the big Nintendo games have in common? Nintendo advertises them, they do it a lot and they do it well.

 

Secondly, what does NMH have to do with Red Steel 2? Red Steel 2 isn't edgy at all, it's a teens rated sword fighting game. Something a hell of a lot of people would want. Which is why even without advertising the game will do well in the long run, but not promoting the game is such a waste of potential.

Nintendo tends to spend more on developing each title they release than any other publisher on the platform. Same goes for their marketing.

It goes without saying that heavily advertising their own games is in their best interest as they're not just advertising their games; they're advertising their console/platform.

From what I can remember, most of the advertising for the original Red Steel didn't come from Ubisoft, it came from Nintendo in the form of commercials advertising the console iteself.

About the only reason why Nintendo would do the same again would be in the interest of marketing Motion Plus, which they pretty much stopped doing.

As for Ubisoft, one can only guess that more of the budget went into development of the game itself. Why complain about that? It's Ubisoft that has something to lose; they financed the game. The only thing the complaining Wii owners might lose is Red Steel 3, which judging by the rate of Red Steel 2 sales, not many of those owners would have bought anyway.



kitler53 said:
omg - will nintendo fans every be satisfied? does every wii game have to have a GTA/halo level advertisement budget?

Are you serious?  Advertising is especially important to games that doesn't have a defined audience.  You know whats the most popular game out this gen?  COD:MW2.  Do you know how much advertising it got?

Call of Duty cost $40 million to $50 million to produce, people close to the project said, about as much as a mid-size film. Including marketing expenses and the cost of producing and distributing discs, the launch budget was $200 million, on par with a summer popcorn movie -- and extremely high for a video game.

It got $200 F'ING MILLION!!!  You shouldn't need to advertise that much when its already freaking established multi-years in a row.

I bet all the 3rd party games on the wii had a combined developing budget less than that.



-PaNdOrA- said:
kitler53 said:
omg - will nintendo fans every be satisfied? does every wii game have to have a GTA/halo level advertisement budget?

We're not asking for that level of advertisement, we just want the game to at least have a chance of selling good

well please, for my sake....give me some sort of definition what what that means.  as darconi so aptly mentioned - CoD:MW2 had and ad budget in the range of 150 million dollars.  that is (just to be plain) a lot of money, way more then most games can justify. just think about it, if you spend $1 on ads then that must equate to at least $1.00 in sales (over an above what you would have gotten without an ad) otherwise you are loosing money.

i'm no ad guru but off the top of my head i remember that EA spent 1 million dollars for one 30 second commericial to air during the super bowl (which only reaches the US market).  Red steel probably has a marketing budget in the ball park of 10 million dollars which is a large sum of money to be sure.  spread that across all the major markets and several channels (of which you probably don't watch all of) and how many commercials do you expect to see on tv?  1? 2? 10? 100?

red steel 2 is getting air time as people in this thread can attest.  what i would really like to know is how much advertizing do people really expect? 



kitler53 said:
-PaNdOrA- said:
kitler53 said:
omg - will nintendo fans every be satisfied? does every wii game have to have a GTA/halo level advertisement budget?

We're not asking for that level of advertisement, we just want the game to at least have a chance of selling good

well please, for my sake....give me some sort of definition what what that means.  as darconi so aptly mentioned - CoD:MW2 had and ad budget in the range of 150 million dollars.  that is (just to be plain) a lot of money, way more then most games can justify. just think about it, if you spend $1 on ads then that must equate to at least $1.00 in sales (over an above what you would have gotten without an ad) otherwise you are loosing money.

i'm no ad guru but off the top of my head i remember that EA spent 1 million dollars for one 30 second commericial to air during the super bowl (which only reaches the US market).  Red steel probably has a marketing budget in the ball park of 10 million dollars which is a large sum of money to be sure.  spread that across all the major markets and several channels (of which you probably don't watch all of) and how many commercials do you expect to see on tv?  1? 2? 10? 100?

red steel 2 is getting air time as people in this thread can attest.  what i would really like to know is how much advertizing do people really expect? 

The answer is always the same: more.

Until sales hit a level they consider acceptable. Regardless of budget. And ignoring that games like Red Steel have a fairly limited audience on the Wii.

Maybe the question should be why try to advertise to 60 million users across all demographics when you only have maybe 1 million, most likely less potential buyers within those 60 million?